New Delhi, September 30, 2025 – With the onset of India’s most vibrant festive season, Hamdard Foods India, one of the country’s most trusted names in health and wellness, has rolled out a series of celebrations across cities this September. From the grandeur of Durga Puja pandals in Kolkata and Patna to the rhythm of Garba Nights in Chandigarh and Karnal, and even a social responsibility initiative in Srinagar, the brand is embracing diverse traditions to connect with millions of families at the heart of their cultural celebrations.
Legacy of Wellness Meets the Festive Spirit
Founded on a legacy of purity, wellness, and trust, Hamdard Foods has been a household name for generations. The brand is celebrated not just for its iconic products but also for the role it plays in cultural traditions.
Among its offerings, Rooh Afza remains an all-season refreshing drink that has become synonymous with togetherness and hospitality in Indian homes. The company’s Khaalis Masale (pure spices) bring authentic flavours with over 100 years of expertise, while its Kachi Ghani Mustard Oil stands for unmatched quality and purity, enhancing the taste of festive dishes. Beyond these, Hamdard continues to innovate with milkshakes, lassi, juices, honey, and edible oils, strengthening its portfolio of wellness-oriented food products.
As the country gears up for weeks of vibrant festivities, Hamdard Foods is not only joining in the celebrations but is also creating immersive experiences for consumers. Visitors at the brand’s stalls can enjoy live product tastings, culinary samplings, and interactive activities that reinforce Hamdard’s place in everyday life as well as special occasions.
Kolkata: Durga Puja Festivities (September 27 – October 1, 2025)
In Kolkata, the cultural capital of Durga Puja, Hamdard Foods is participating in some of the city’s most iconic pandals:
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Dumdum Park Sarbojonin (Dumdum)
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Mitali (Kankurgachi)
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Kumartuli Park Sarbojanin Durgotsab Committee (Sovabazar)
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College Square (College Street)
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Simla Byam Samity (Beadon Street)
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Telenga Bagan (Ultadanga)
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Barisha Club (Behala)
Visitors can indulge in authentic Mughlai delicacies prepared with Khaalis Masale, taste refreshing Rooh Afza mocktails, and experience the robust freshness of high-pungency mustard oils. By setting up at such prominent pandals, Hamdard is placing itself right at the centre of community gatherings where families come together to worship, socialize, and celebrate.
Patna: Durga Puja Engagements (September 22 – 29, 2025)
The celebrations in Patna bring Hamdard Foods into close contact with families in residential societies and community spaces such as Sanchar Nagar, Alankar Sun City, RN City, Venus Empire, Aashirwad Ghanshyam Enclave, Mundeshwari’s Terrace Gardenia, and Patligram Society.
The initiative ensures that everyday consumers get to interact directly with the brand. Families can sample festive dishes, enjoy wellness-driven beverages, and explore Hamdard’s wide portfolio of spices and oils. By being present in residential hubs, Hamdard demonstrates its commitment to connecting with communities at the grassroots level.
Chandigarh: Garba Nights (September 27 – 28, 2025)
Chandigarh’s vibrant Garba celebrations bring together dance, music, and tradition—and Hamdard Foods is adding wellness to the mix. At these Garba Nights, the brand has set up lively stalls where consumers can sample refreshing beverages, learn about the wellness benefits of spices and oils, and enjoy interactive festive activities.
These celebrations blend modern city energy with traditional rituals, and Hamdard’s presence ensures that the spirit of wellness and festivity go hand in hand.
Karnal: Garba Night (September 27, 2025)
In Karnal, Hamdard Foods is extending the Garba celebrations to bring joy to local communities. Guests can taste iconic Hamdard drinks, indulge in Mughlai delicacies cooked with Khaalis Masale, and appreciate the purity of Kachi Ghani Mustard Oil.
The engagement highlights how Hamdard seamlessly fits into regional celebrations, reinforcing its identity as a brand that understands and celebrates India’s diversity.
Srinagar: Mirchi Bachpan Bacho Initiative (September 27, 2025)
In Srinagar, Hamdard Foods is participating in the Mirchi Bachpan Bacho initiative, blending social responsibility with cultural engagement. This activity underlines Hamdard’s belief that wellness is not just about food—it’s also about community care, inclusivity, and meaningful participation.
Visitors at the initiative can explore Hamdard’s product range while also contributing to a cause that supports children and families. By aligning with this program, Hamdard demonstrates its ability to link brand purpose with social good.
Leadership Speaks: Celebrating Wellness and Community
Speaking about the nationwide activations, Mr. Hamid Ahmed, CEO of Hamdard Foods India, said:
“Festivals in India are not just about rituals, they are about togetherness, joy, and community spirit. At Hamdard Foods, we are honored to be part of these celebrations across the country. By engaging with consumers directly during Durga Puja, Garba Nights, and meaningful initiatives like Mirchi Bachpan Bacho, we aim to share the values of wellness, tradition, and refreshment that our brand stands for. This festive season, we look forward to creating moments of happiness and strengthening our bond with millions of families across India.”
His remarks reflect the company’s mission of blending heritage with modern engagement, where the brand doesn’t just sell products but also creates shared cultural experiences.
Beyond Celebrations: A Brand Rooted in Legacy and Innovation
Founded in 1906, Hamdard has grown from a heritage brand into a modern wellness powerhouse. Its flagship product, Rooh Afza, remains a leader in its category, dominating market share and becoming a staple in Indian households. Over the years, Hamdard has expanded its portfolio into spices, edible oils, saffron, honey, soya chunks, vermicelli, and beverages including lassi, milkshakes, and fruit juices.
The company continues to expand its footprint in North India while also scaling across the country and abroad. Its strategic diversification into both traditional and modern food categories reflects its adaptability and forward-looking approach.
A Festival of Wellness and Connection
Through these initiatives, Hamdard Foods is reaffirming its mission of being part of people’s celebrations, not just as a product provider but as a cultural partner. By being present in Kolkata’s pandals, Patna’s residential celebrations, Chandigarh and Karnal’s Garba Nights, and Srinagar’s social initiatives, the brand is building emotional connections with consumers that go beyond transactions.
The activations include:
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Authentic product trials (Rooh Afza beverages, Khaalis spices, mustard oils)
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Festive food samplings inspired by Mughlai cuisine
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Interactive engagements for families and communities
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Social responsibility programs supporting inclusivity and wellness
This integrated approach ensures that Hamdard Foods remains deeply embedded in India’s cultural fabric while also projecting itself as a brand of the future.
About Hamdard Foods
Hamdard Foods India is part of the historic Hamdard Group, established in 1906. Known for heritage brands like Rooh Afza, Hamdard has built a reputation for trust, quality, and wellness over more than a century. Today, the company offers a wide portfolio ranging from beverages and spices to oils, saffron, and ready-to-use products.
Rooh Afza remains its flagship brand, widely consumed across India and abroad. With continuous innovation—including sugar-free variants, fruit-based beverages, and wellness-oriented products—Hamdard is expanding its consumer base while staying true to its legacy of purity and health.
Looking Ahead
As India moves through its festive season, Hamdard Foods’ celebrations across cities reaffirm its role as a bridge between tradition and modern living. By combining authentic products, cultural participation, and community engagement, the company is not just promoting its brand—it is strengthening its position as a trusted partner in everyday wellness and festive joy.
With initiatives spanning heritage-rich festivals and modern consumer activations, Hamdard continues to prove why it is more than just a food brand—it is an integral part of India’s celebrations, traditions, and collective memory.
