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Connecting with millions of rural and semi-urban customers, Star Localmart launches its festive campaign — ‘Khushiyon Ka Khazana’

  • Unveils Exciting Offers and Anniversary Specials for Five-Year Milestone to celebrate, “Khushiyon Ke Paanch Saal”.

National, 16th October 2025: As India gears up for the festive season, Star Localmart, the retail arm of Sanjay Ghodawat Group (SGG), has announced the launch of its festive campaign — ‘Khushiyon Ka Khazana’. The campaign coincides with the brand’s five-year anniversary, celebrated under the theme ‘Khushiyon Ke Paanch Saal’, marking half a decade of trust, value, and connection with millions of rural and semi-urban customers.

Recognized as India’s largest rural-retail chain, Star Localmart aims to be the preferred festive shopping destination across Maharashtra and Karnataka, bringing unmatched offers and rewarding experiences to customers in underserved regions. The retail chain’s core value proposition this festive season is clear: “Shop for your festive needs and get rewarded with happiness, surprises, and value that lasts beyond this season.”

Srinivas Kolluru, Business Head, Ghodawat Retail Pvt. Ltd., said, At Star Localmart, we prioritise customer satisfaction. Customers are the heart of everything we do. With the ‘Khushiyon Ka Khazana’ campaign, we are celebrating five years of trust, quality, and service and also strengthening the emotional bond with our growing customers. As we celebrate ‘Khushiyon Ke Paanch Saal’, we’re proud to bring multiple rewards and offers that truly make this festive season even more special for our customers. Our commitment has always been to deliver exceptional value and experiences to our customers, and this campaign underscores our dedication to enriching lives in rural India.”

​ Star Localmart’s ‘Khushiyon Ka Khazana’ brings customers a host of attractive offers across categories including groceries, sweets, dry fruits, and festive gifting hampers. Shoppers can also enjoy special prices on 20”, 24”, and 28” trolley bags with consolidated shopping, making every purchase even more rewarding.

Adding sparkle to the celebrations, Star Localmart is offering customers a chance to win a share of silver worth ₹1.5 lakh, along with exciting partnership rewards. In collaboration with Ghodawat Consumer Limited (GCL), the FMCG arm of SGG, 100 lucky shoppers purchasing Star products in their bill will receive a year’s supply of Star oil-free (1L per month), further strengthening brand loyalty and consumer engagement.

As Star Localmart enters its fifth year, it continues to set new benchmarks in accessibility, affordability, and customer experience, creating deeper emotional connections while empowering India’s smaller towns with modern retail convenience.

About Star Localmart:

Star Localmart, the retail arm of Sanjay Ghodawat Group (SGG), commenced its operations in 2020 with a mission to bring “Modern Retail Experience” to smaller towns of India. It is revolutionizing the retail landscape by building a chain of neighbourhood grocery stores that are multi-brand outlets offering 3000+ SKUs in compact 1300–2000 sq. ft. format. There are more than 170 stores operational in Maharashtra and Karnataka. The Group envisions becoming India’s largest rural retail chain by opening 3000 stores in next 5 years.

Website: https://starlocalmart.com/

About Sanjay Ghodawat Group (SGG):

Sanjay Ghodawat Group (SGG) is a diversified conglomerate with operations spanning various high-value business verticals such as Aviation, Consumer Products, Education, Energy, Realty, and Retail. Since its founding in 1993, SGG has witnessed impressive growth under the splendid stewardship of its Founder and Chairman, Mr. Sanjay Ghodawat. It has a strong base of millions of customers globally, with an employee strength of over 11,000 and a student base of over 21,000. SGG is moving ahead with great vigour and bringing significant changes in people’s lives with its wide range of high-quality products and services.

Website: www.ghodawat.com

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