Mumbai, July 2026 — SOTC Travel, a leading omnichannel Travel and Tourism Company, has officially expanded its business events portfolio by launching a dedicated Professional Conference Organiser (PCO) & Exhibitions Division. Building on its established expertise in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, this new vertical is a strategic extension designed to deliver specialized, end-to-end management solutions for conferences, associations, and exhibitions.
Capitalizing on India’s Booming MICE Sector
India’s business events industry is experiencing unprecedented growth. This surge is largely driven by major investments in convention infrastructure, growing participation from international associations, and the rapid expansion of knowledge-led sectors such as healthcare, pharmaceuticals, technology, banking and financial services (BFSI), and manufacturing.
This momentum is further supported by government-led initiatives, including the Meet in India campaign and the National Strategy for the MICE Industry, which are successfully positioning India as a highly preferred global destination for conferences, conventions, and exhibitions. SOTC’s newly formed PCO division has been specifically created to address these evolving market requirements through a fully integrated service offering, backed by the company’s extensive travel ecosystem.
Comprehensive End-to-End Event Solutions
The new division will serve as a single-window solution, delivering seamless, technology-driven, and world-class conference experiences for both clients and participants. The comprehensive suite of services includes:
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Conference & Congress Management: Medical and scientific congress management, alongside association conferences.
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Attendee & Speaker Management: Delegate registration, attendee management, and faculty/speaker coordination.
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Content & Sponsorship: Abstract and poster management, as well as sponsorship and exhibition management.
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Logistics & Technology: Venue sourcing, travel and accommodation logistics, visa facilitation, event technology solutions, and hybrid/virtual event management.
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On-Ground Operations: Complete, end-to-end physical execution of the event.
Target Sectors and Priority Markets
Initially, the specialized division will direct its focus toward key high-growth sectors. These include healthcare and medical sciences, pharmaceuticals, technology, BFSI, manufacturing, industry associations, education and research institutions, and public-sector organizations.
To support this focused approach, SOTC Travel is prioritizing major metropolitan hubs as its primary markets, including Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Chennai, and Kolkata.
Leadership Perspective
Mr. S.D. Nandakumar, President & Country Head – Holidays and Corporate Tours, SOTC Travel, emphasized the strategic importance of this launch:
“Over the years, we have built a strong MICE business and established ourselves as a trusted partner for corporates across India. The launch of our PCO & Exhibitions division is a natural progression of that journey and reflects the evolving needs of our clients.”
Nandakumar further noted the changing landscape of corporate gatherings, stating, “As conferences become more strategic platforms for collaboration, innovation and knowledge exchange, there is a growing need for specialized expertise and integrated execution. With a dedicated team focused on conference and exhibition management, backed by SOTC’s extensive MICE and travel ecosystem, we are well-positioned to support associations, corporates, institutions and government organizations in delivering world-class events while creating long-term value for our stakeholders.”
