A micro-drama series by Satpuda Engineering, ‘Fikar Not GoRill We Got’ blends humour with the real-life challenges faced while handling ambulance stretchers in the field.
Satpuda Engineering Pvt. Ltd., known for its contributions to India’s healthcare mobility sector, has taken a creative detour with its digital series ‘Fikar Not GoRill We Got’ — a light-format, micro-drama that is quietly gaining popularity across the country’s ambulance professionals.
The series features two fictional drivers, Bhau and Chandu, who navigate their daily duties with wit, warmth, and the occasional mishap — often made manageable thanks to the GoRill stretcher they work with. The storytelling is designed to be humorous, but always grounded in the kind of real-world situations that ambulance drivers face on the road.
What Makes the Series Stand Out
Touted as India’s first healthcare-related micro-drama series with a comedic lens, the episodes are short, relatable, and widely shared across WhatsApp groups and social media among healthcare workers and vehicle operators.
Unlike traditional corporate films, the series doesn’t talk about specifications — instead, it shows how certain built-in stretcher features affect real transport journeys, reducing driver stress and improving handling in unpredictable conditions.
From pothole-ridden roads to handling heavy-weight patients, each episode illustrates how thoughtful design can ease the challenges of movement — all without turning into a sales pitch.
A Catchphrase That’s Stuck
The line “Fikar Not GoRill We Got” has quickly turned into a catchphrase among field workers, especially drivers, who have found the tone of the show both light-hearted and affirming. While the phrase itself is humorous, the respect for the job remains intact — and that balance is what’s making it resonate.
Beyond the Product
Although Satpuda Engineering is widely known for designing the GoRill ambulance stretcher, this campaign steps away from product marketing and leans into storytelling. The series uses fictional narratives to reflect real-world scenarios, highlighting how design and functionality play a subtle but significant role in everyday field operations.
With ‘Fikar Not GoRill We Got’, Satpuda Engineering reminds its audience that sometimes the best way to talk about serious work — is through simple stories. And this time, the stories belong to those who keep the wheels moving.
Watch all episodes of ‘Fikar Not GoRill We Got’ here:- https://sl1nk.com/in125t9
