- Strategically located in Pitampura, this spacious showroom is positioned for easy access, catering to the burgeoning demand for electric bikes in the capital city
New Delhi, June 18, 2024: Oben Electric, a leading homegrown performance electric motorcycle brand, has announced the launch of its latest state-of-the-art showroom in Delhi, marking the company’s debut in the North Indian market. Strategically situated in Pitampura, this spacious showroom offers easy access and caters to the growing demand for electric bikes among eco-conscious riders. To celebrate the launch, Oben Electric is offering an exclusive inaugural promotion, pricing its flagship electric motorcycle, the Oben Rorr, at a special rate of ₹1.10 Lakhs (effective ex-showroom price including state subsidy) for the first 100 customers in Delhi. This is a substantial discount from the original ex-showroom price of ₹1.49 Lakhs, making it an irresistible offer for early buyers. Building on its successful nationwide expansion, Oben Electric also plans to expand its footprint in Delhi this year with a network of 12 showrooms and service centres across Delhi NCR.
Reflecting the essence of Oben Electric’s flagship experience centre in HSR Layout, Bengaluru, the Delhi showroom is designed to elevate customer engagement with electric vehicles. It features dedicated zones that provide in-depth information and interactive experiences with Oben Electric’s products. The Company with its integrated approach is also focussed on providing the best after sales and service experience to Oben Rorr customers through its Oben Care service centres, that offer comprehensive after-sales & service support, including convenient home pick-up and drop-off services.
Available at the store will be Oben Electric’s performance electric motorcycle, the Oben Rorr. Recognized as one of India’s safest electric rides, the Oben Rorr features an 8-kW motor that accelerates from 0-40 kmph in just 3 seconds, reaching a top speed of 100 kmph. Its LFP cell technology ensures double the battery life and superior heat resistance, charging fully in just two hours. With a certified range of an impressive 187 km (IDC), it alleviates range anxiety for riders.
Commenting on the showroom launch in Delhi, Ms. Madhumita Agrawal, Founder and CEO of Oben Electric, stated, “The Oben Rorr is entirely designed, developed and manufactured in India, which makes it a truly Made in India electric motorcycle brand and entering the national capital New Delhi marks a pivotal moment in the journey of Oben Electric. When we initially launched the Oben Rorr, Delhi led the way in positive customer response, indicating its importance as a key market for us. Our success in Bengaluru and other regions has laid a strong foundation, and we are poised to replicate and exceed that success in Delhi. Our eco-friendly product line aligns seamlessly with Delhi’s sustainability ambitions, and we are committed to delivering quality and reliability to discerning riders. By setting new benchmarks of excellence, driving innovation, and ensuring superior customer satisfaction, we are confident in solidifying our position as a leader in India’s EV industry.”
With this new addition, Oben Electric now operates a total of 8 showrooms across cities. Oben Electric has also announced its nationwide expansion plans, targeting a network of 50 showrooms and service centres across 12 cities in India by the end of the year.
About Oben Electric:
Oben Electric is an R&D-driven electric motorcycle organization founded in August 2020 and headquartered in Bengaluru. Oben Electric specializes in designing, developing, and manufacturing performance electric motorcycles and its critical EV components in-house, here in India. With a team of passionate technologists with over 25 years of collective hands-on experience in the electric vehicle R&D, Oben Electric focuses on “Design in India for the World.”
The company has been at the forefront of transforming the electric two-wheeler landscape in India by introducing several groundbreaking initiatives. Oben Electric pioneers the use of advanced battery chemistry, such as LFP, in electric two-wheelers, offering enhanced safety, longer range, and cleaner operation compared to other widely used battery chemistries. Additionally, the company holds more than 25 patents for its proprietary technology and EV components.
As an early entrant in the electric motorcycle market, Oben Electric is leading the adoption of electric motorcycles in India, which happens to be the world’s largest motorcycle market. With limited competition at present, the company aims to become the largest electric motorcycle OEM globally. Their vision is to revolutionize the industry by providing cutting-edge electric mobility solutions that cater to the diverse needs of riders.
To learn more about Oben Electric and their innovative electric motorcycles, please visit their website at www.obenelectric.com.
LinkedIn – Oben Electric, Madhumita Agrawal, Dinkar Agrawal, Sagar Thakkar
