- The Viral Instagram Campaign saw the participation of leading brands like Zomato, Bewakoof, Manforce, Ajio, Neeman’s, WedMeGood, and AstroTalk
Droom, India’s leading automobile marketplace, launched a viral campaign on Valentine’s Day, nudging India’s youth to opt for ‘Droom Rental’ to successfully execute their Valentine’s Day plans. However, the fun and quirky social media campaign soon went viral, witnessing other leading brands like Zomato, Bewakoof, WedMeGood etc joining the fun and banter.
Originally designed to boost awareness about Droom Rental, the newly launched service by Droom, the campaign was everything that the Droom brand stands for – delightfully fun and youth-centric. While the campaign was a witty take on the dating dilemmas around Valentine’s Day, it sparked organic engagement, with brands revealing their real personalities and happily engaging with each other.
Commenting on the now viral campaign, Sandeep Aggarwal, Founder & CEO of Droom, said, “For a consumer-first brand like Droom, it becomes mission-critical to connect with our audience in a language they understand and speak. Thus, for promoting Droom Rentals – a quick & hassle-free way for users to travel in style, our marketing team came up with a fun and quirky post on Instagram. However, it was only a matter of time before other brands chimed in, making it one of the most engaging and viral campaigns so far. Successfully dating or finding love can be hard – but we hope with this viral campaign, the nation’s youth would know that they are not alone and that top category leaders are vying for them to not only date successfully but find eternal bliss!”
The campaign brought together various popular consumer brands like Zomato, Bewakoof, Manforce, Neeman’s, Ajio, Beardo, House, WedMeGood, AstroTalk, Mars Cosmetics, and Jimmy’s Beverages. Each comment not only allowed brands to relieve the Valentine’s Day woes for Indian youth, but also allowed brands to talk about their offerings in a way that’s fun, quirky, and strikes the right chord with the nation’s youth.
View the viral campaign here:
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