BAGLINE, a consumer-facing brand of Brand Concepts Ltd., India’s leading multi-brand retail destination for travel gear, handbags, and lifestyle accessories, is celebrating Women’s Day with a special Digital (influencer) and in-store initiative, “She Carries It All,” running from March 3rd to March 9th. This campaign recognises women’s resilience and multitasking abilities through interactive engagement online and at BAGLINE stores across India. In addition, BAGLINE will offer up to 55% off or more on the website from March 1st to March 8th.
For Women’s Day, the brand is collaborating with diverse women influencers for a social media campaign that will highlight resilient women across industries such as yoga instructors, mothers, and businesswomen, to showcase bags that complement their lifestyles between March 6th and March 8th. In-store, women will be invited to share their experiences of juggling multiple roles. Through thematic storytelling, the campaign celebrates versatility, demonstrating how a single bag can adapt to different aspects of a woman’s life.
A winner will be selected, on March 9th, and their name will be announced on BAGLINE’s social media platforms. The winner will receive a special prize in recognition of their participation.
What: Women’s Day Initiative – She Carries It All
When: March 3rd to March 9th
Where: BAGLINE stores and on bagline.com
Prize: A special gift for the winner
