- First global business coaching brand to enter the region, promising to accelerate MSME and startup growth under India’s Act East vision
Guwahati, September 2025: ActionCOACH, the world’s leading business coaching firm operating in 110 countries, has officially launched its North-East India operations in Guwahati, marking a significant milestone for the region’s entrepreneurial landscape. The grand launch event, held at Arista by Ambition hotel, was spearheaded by Mr. Lairenjam Niranjan Singh, CEO & Head Coach of ActionCOACH North-East India, and Mr. Shobhit Yadav, Country Manager for ActionCOACH India & Middle East. The event was graced by the presence of Dr. Sriparna Baruah, a well-known startup and entrepreneurship mentor, as Guest of Honour.
The arrival of ActionCOACH in Guwahati represents the first-ever entry of a global business coaching brand into Assam & North-East India; a region now being positioned as India’s gateway to trade and investment under the Act East Policy. With its dynamic young workforce of over 60 million people and a rapidly evolving startup ecosystem, the Northeast is increasingly seen as one of the country’s most promising business frontiers.
According to the Ministry of MSME’s Annual Report (2023–24), India has more than 6.3 crore MSMEs, with an estimated 15 to 18 lakh enterprises located across the North-East. In Assam alone, nearly 7 lakh MSMEs provide employment to over 30 lakh people, making the sector a cornerstone of the region’s economy. Yet, like much of the country, over 80 percent of these businesses face challenges such as poor cash flow management, lack of structured systems, and difficulties in talent retention, often resulting in high failure rates within the first five years.
By introducing its globally proven coaching frameworks to the region, ActionCOACH seeks to bridge these gaps and equip entrepreneurs with the tools needed to scale sustainably. Its structured methodologies—such as the “6 Steps to Business Mastery” and “5 Ways to Profit Growth”—are designed to strengthen cash flows, build system-driven operations, and drive sales and marketing efficiencies, while also improving team engagement.
Speaking at the launch, Mr. Lairenjam Niranjan Singh, CEO & Head Coach of ActionCOACH North-East India, said: “Launching ActionCOACH in Guwahati is not just about coaching businesses; it is about igniting an entrepreneurial movement across the Northeast. From Manipur to Meghalaya, from Mizoram to Arunachal, our mission is to help business owners build enterprises that thrive independently, creating sustainable profits, strong teams, and opportunities that uplift the entire region.”
Globally, the business coaching industry is already generating $4.564 billion annually, with projections to reach $7.21 billion by 2025 (ICF Global Coaching Study, 2023). Since its founding in 1993 by entrepreneur Brad Sugars, ActionCOACH has grown into a network of over 1,000 franchise partners worldwide, transforming tens of thousands of businesses through its innovative frameworks for profitability, leadership, and sustainable growth.
With its North-East India launch, ActionCOACH not only reinforces its global mission of “World Abundance Through Business Re-Education” but also offers timely support to the region’s businesses and startups at a moment when the Northeast is emerging as a critical hub for trade, commerce, and innovation in India’s growth story.
