At an age when most graduates search for stable jobs, Shahzoor CK from Kannur chose uncertainty over comfort and built a venture that now reaches more than 1,000 retail outlets. Starting operations inside a modest 100 square foot room, Buff Cleaning Products has transformed into a fast-growing name across Kerala and Karnataka. The journey reflects grit, calculated risk, and a deep understanding of consumer trust in the household cleaning segment.
Fresh out of college at 22, Shahzoor stood at a defining crossroads. One path offered a predictable career under someone else’s leadership, while the other demanded courage, sacrifice, and relentless effort. He chose entrepreneurship. With limited capital but strong conviction, he launched Buff with a clear goal of creating dependable cleaning solutions for everyday households. The early days involved small-batch production, manual distribution, and direct market feedback that shaped the foundation of the brand.
Buff Cleaning Products steadily expanded its portfolio to include floor cleaner, detergent liquid, washing powder, dishwashing liquid, and fabric conditioner. Each product focused on performance, affordability, and consistency. From supplying a few neighborhood stores in Kannur, Buff gradually built a distribution chain that now serves more than 1,000 shops. The brand’s entry into Karnataka marked a major milestone, with simultaneous placement in over 100 outlets, signaling strong retailer confidence and operational capability.
The company’s rise is closely linked to customer loyalty. Consumers who try Buff products often continue purchasing them long term, citing quality and value. In a market dominated by large corporate brands, Buff has carved out space through trust and repeat usage rather than heavy advertising. Shahzoor takes pride in the fact that Buff has entered thousands of homes, becoming part of everyday life for families who prioritize reliable cleaning solutions at practical pricing.
Recognition soon followed performance. Shahzoor CK received the Young Entrepreneur of the Year honor from News Malayalam 24×7, acknowledging his determination and impact in the regional manufacturing sector. The award reflects not just business growth but also the entrepreneurial spirit of building something meaningful from scratch. His journey resonates strongly with emerging founders across smaller towns who aspire to create scalable ventures without massive resources.
Shahzoor’s advice to young entrepreneurs carries the weight of lived experience. He emphasizes patience, persistence, and faith in timing. According to him, success does not arrive overnight but rewards those who continue working with discipline and resilience. From a small room in Kannur to a multi-state presence, Buff Cleaning Products stands as proof that focused effort, product integrity, and long-term vision can convert humble beginnings into a powerful growth story.
