What happens when a seasoned IT sales leader swaps boardrooms for Banarasis? You get Jhakhas—a fashion movement wrapped in India’s finest threads. Created by Divya in 2016, as she embraced motherhood, she chose to rise as a godmother to the indian fashion industry. She had the shackles of corporates for 15 years, but her destiny knew better, and her hard work led to the absolute beauty Jhakhas as we see today
What truly sets Jhakhas apart is its heartbeat: rural artisans. While much of the industry rushes toward mass production, Jhakhas slows down to celebrate craftsmanship. Sourcing from remote villages across India, the brand curates sarees, suits, and dupattas that carry generations of skill and heritage. This isn’t just fashion—it’s a legacy worn with pride. Jhakhas asks a bold question: why follow trends when you can wear a story?
The name “Jhakhas” itself is a nod to feeling special, borrowed from Bollywood slang that means fabulous or stunning. Jhakhas route travelled along the Indian map, weaving all threads together from Madhya Pradesh’s Maheshwari to the Kutchhi Bandhej, to Banarsi silk and Jaipur block print, last but never the least, Lucknowi Chikankari. Each weave, each thread, tells a tale, which Divya, as a poet, has synced in a Jhakhas thread as pearls. Jhakhas is not about throwaway fashion—it’s about clothing that lasts, speaks, and empowers. Customers don’t just wear Jhakhas; they become part of a cultural revival.
In a digital age filled with copy-paste designs, Jhakhas thrives by staying original, Each creation is uniquely designed to make you stand out, to make you the sole owner of the craft. It’s not an industry, it’s an art form, and art pieces are never mass-manufactured. The team actively works with artisans to bring them into the digital fold, teaching them to handle everything from WhatsApp orders to inventory software. The weaver is no longer just a supplier, but a storyteller with tools to thrive.
Today, the brand showcases over 4,000 handpicked Indian pieces. From celeb-inspired fits to your home comfort needs, we’ve got you covered. It’s made for your body, no one-size-fits-all, it’s body-positive fashion for all generations. True fashion doesn’t ask you to shrink yourself—it wraps itself around who you are.
Jhakhas is more than just a marketplace. It’s a movement. It celebrates craftsmanship, uplifts women, revives heritage, and tells stories that matter. When you shop at https://jhakhas.com, you’re not just adding to your wardrobe. You’re investing in the past, present, and future of Indian fashion.
