Recognized for Excellence in Spiritual Retail at the India Retail Excellence Awards – Chennai 2025
Chennai, July 19, 2025 – GIRI, India’s most trusted name in spiritual and cultural products, has been conferred the prestigious “Best Retailer of the Year – Specialty Retail” award by the Retailers Association of India (RAI) at the India Retail Excellence Awards – Chennai 2025.
Held at the iconic ITC Grand Chola, the event celebrated excellence across India’s retail spectrum, bringing together industry stalwarts and visionaries. The award recognizes GIRI’s 70+ year legacy of combining tradition with innovation, making Indian spiritual living more accessible through both digital and physical retail channels.
A Milestone Moment in GIRI’s 70+ Year Journey
Established in 1951, GIRI has emerged as the leading omnichannel retailer in India’s spiritual and specialty retail segment. With over 35 showrooms and a portfolio of 80,000+ products, GIRI has served millions of families globally—offering everything from Vedic books and devotional music to pooja essentials, organic goods, and festival items.
The brand continues to be a beacon for those seeking to live by Sanatan Dharma values while enjoying a modern, seamless shopping experience.
Blending Heritage with Innovation in Retail
This recognition from RAI underscores GIRI’s unique ability to modernize ancient traditions, providing consumers with curated spiritual experiences both in-store and online.
As part of the Chennai Retail Summit 2025, GIRI showcased its extensive offerings through a dedicated exhibition stall, attracting attention from industry leaders, fellow retailers, and attendees across sectors.
Leadership Speaks: A Vision Rooted in Values
Ms. Sharada Prakash, Director at GIRI, was a featured speaker during an exclusive panel discussion at the summit. Reflecting on the award win, she shared:
“We are deeply honored to receive this recognition from RAI. It reaffirms our purpose-driven mission to offer spiritually enriching experiences rooted in Indian values, while embracing cutting-edge retail innovation. This award belongs to our entire team and the generations of customers who have trusted us over the decades.”
A Global Presence with a Cultural Core
With an expanding global footprint, GIRI has successfully established its presence in countries like the United States, United Kingdom, Australia, and the United Arab Emirates, alongside its Indian base in Tamil Nadu, Karnataka, Telangana, Puducherry, Maharashtra, and New Delhi.
The brand’s consistent excellence has earned it numerous accolades in recent years, including:
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FICCI Award for Women Empowerment in Senior Management (2024)
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Best Tourist-Friendly Shopping Centre in Tamil Nadu (2019)
About GIRI
Founded in 1951, GIRI is India’s foremost retailer and distributor of spiritual, religious, and cultural products. It offers a wide array of goods including devotional literature, temple music, pooja items, idols, Ayurvedic foods, Indian handicrafts, and traditional wear—serving the spiritual needs of India and its diaspora.
As a brand, GIRI stands for authenticity, service, and cultural continuity, making it a cornerstone of spiritual commerce in both domestic and international markets.
Looking Ahead: The Future of Specialty Retail
Winning the RAI Specialty Retailer of the Year 2025 title is not just an accolade but a catalyst for GIRI’s vision moving forward: to deepen its digital capabilities, expand internationally, and preserve India’s spiritual legacy for future generations through retail innovation.
