Grassroot Entertainment, the music label helmed by Bengali superstar Jeet, along with producers Gopal Madnani and Amit Jumrani, proudly launches its newest vertical — Grassroot Jyoti — a dedicated devotional platform aimed at bringing spiritual melodies to the forefront.
The launch marks the beginning of a soul-stirring journey into devotional content, with the very first release being the timeless Ganesh Aarti – Jai Ganesh Deva, now available across all major streaming platforms and YouTube. Rooted in tradition and elevated by contemporary production, the track offers listeners a serene and immersive devotional experience.
Speaking on the launch, Amit Jumrani, Co-founder of Grassroot Entertainment, shared,
“Grassroot Jyoti is not just a vertical, it is our heartfelt offering to every soul seeking spiritual connection through music. We begin this divine journey with Lord Ganesha’s blessings, and hope to create a space that becomes the devotional destination for every Indian household”.
Grassroot Entertainment continues to expand its creative horizons, and with Grassroot Jyoti, it aims to preserve the essence of Indian spirituality while making it accessible to the digital generation.
