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Hakuhodo’s Trigger Happy Studios Poised to Transform Indian Entertainment Landscape

Following its acquisition of MATH, a leading marketing agency in India’s entertainment sector, Hakuhodo, a global advertising juggernaut, is all set to revolutionize the Indian entertainment domain with the launch of Trigger Happy Studios. This marks a significant milestone in Hakuhodo’s expansion strategy into the Asian market, showcasing its commitment to leveraging its global prowess in India.

Trigger Happy Studios will serve as a multifaceted content production hub, spanning across films, digital platforms, and various media formats. Building upon its established presence in the Indian entertainment industry since January 2023, Hakuhodo aims to collaborate with creative partners from diverse linguistic and regional backgrounds to further enhance its network.

The studio is positioned to produce, market, and distribute a wide array of content, including feature films, digital productions, and international co-productions, catering to diverse platforms and audiences worldwide. By merging Hakuhodo’s global strengths with its expertise in the entertainment sector, Trigger Happy Studios heralds a new era of storytelling in India, promising engaging narratives that transcend boundaries and enrich lives.

Amit Chandrra, CEO of Trigger Happy Studios, underscores the studio’s commitment to authenticity and creativity, emphasizing its mission to foster an environment where storytellers thrive on genuine human experiences and a sincere dedication to creativity. With Hakuhodo’s support, the focus remains on crafting narratives that deeply resonate with audiences, fostering emotional connections and sparking imaginations.

Kosuke Kataoka, Managing Director of Hakuhodo India & Director of Trigger Happy Studios, articulates the strategic significance of the studio in delivering compelling content to diverse audiences. Leveraging their combined strengths, both entities aspire to push the boundaries of storytelling, offering innovative narratives and unforgettable experiences to viewers.

Jigyasa Sharma, Studio Head of Trigger Happy Studios, echoes the sentiment, expressing an unwavering passion for storytelling and a shared purpose to create narratives with global appeal. Through creativity and innovation, the studio endeavors to leave a lasting impression on audiences worldwide, inspiring and entertaining in equal measure.

As Trigger Happy Studios embarks on its journey to redefine storytelling for a new generation, it stands as a testament to the transformative power of innovation and creativity in the ever-evolving landscape of entertainment.

About Hakuhodo:

Established in 1895, Hakuhodo is a Tokyo-based integrated marketing solutions company with a global presence spanning 20 countries and regions. Renowned for its commitment to sei-katsu-sha insight, which emphasizes a holistic understanding of consumers, Hakuhodo combines creativity, integrative capabilities, and cutting-edge technology to drive innovation in marketing activities. With accolades such as winning the Grand Prix at Cannes Lions International Festival of Creativity, Hakuhodo continues to lead the way in shaping the future of advertising and storytelling.


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