In today’s digital-first India, where consumer trust is shaped by authentic voices, brands are rapidly rethinking how they connect with audiences. Standing at the forefront of this transformation is GroomYourGram (GYG), a Mumbai-based influencer marketing agency that has consistently delivered campaigns blending creativity, strategy, and measurable impact.
Over the past few years, GroomYourGram has partnered with leading brands across beauty, wellness, and lifestyle — proving that influencer-led storytelling is not just about reach, but about driving business results. Here are four campaigns that showcase this approach:
Enrich: Boosting Footfall with Experience-Led Storytelling
As one of India’s largest salon chains, Enrich wanted to bridge the gap between digital engagement and in-store experiences. GYG designed a campaign where beauty and lifestyle influencers were invited for personalized salon sessions, capturing real-time experiences that translated into engaging content.
The result? The August 2025 campaign generated 1.43 million+ views with an engagement rate of 18%, while footfall at Enrich salons grew by 23% during the campaign period.
“Working with GroomYourGram has been a pleasure. They bring creativity, clarity, and an understanding of brand needs that directly translate into impactful campaigns,” said the Enrich marketing team.
Asaya: Positioning a Skincare Expert in Spot Care
For emerging skincare brand Asaya, the challenge was creating large-scale awareness around its spot-targeting serum sunscreens and treatments. GYG rolled out a bulk influencer-led campaign with a focus on education-driven content.
Across Instagram and YouTube, the campaign achieved 2.4 million+ views, 1,03,000+ likes, and 13,500+ comments, cementing Asaya’s position as a trusted voice in targeted skincare.
“The GYG team is extremely organized and goes beyond execution by offering strategic value-adds. Their professionalism makes them a true partner in brand growth,” shared Eeti Sharma, Marketing Lead at Asaya.
Streax x Professional Beauty India: Creating Industry Buzz
To maximize its presence at Professional Beauty India (PBI) Delhi, haircare leader Streax turned to GroomYourGram. The campaign activated 55 creators, who shared live Reels and Stories showcasing Streax’s innovations and new launches.
The amplification delivered 6.5 lakh+ views and 26,500 likes, extending Streax’s trade show presence to digital audiences and strengthening industry visibility.
“GYG ensured smooth execution while creators authentically showcased our products. Their digital amplification extended our PBI presence and built strong industry buzz,” said Divya (Brand Manager) and Arleen Kaur (Influencer Marketing Executive).
Purplle: Driving Festive ROAS with Regional Creators
For the Navratri and Pujo season, beauty platform Purplle needed to enhance performance marketing ROAS in a short timeframe. GYG deployed 26 regional influencers across five languages, ensuring cultural authenticity.
The campaign boosted ROAS by 18%, while content drove 4.6 lakh+ views across Instagram.
“Despite a short turnaround time, GroomYourGram ensured flawless execution. Their agility and commitment amplified Purplle’s festive presence,” noted Anushray, Brand Manager at Purplle.
The Bigger Picture
From salons and skincare to beauty platforms and haircare leaders, these campaigns underline GroomYourGram’s core strength: delivering influencer strategies that balance authenticity with measurable ROI.
In an era where consumers seek real, relatable content, GroomYourGram proves that influencer marketing is more than just a trend — it’s a growth engine for brands ready to connect meaningfully with their audiences.
