Chennai, August 26, 2025: Mahindra & Mahindra Limited, India’s leading SUV manufacturer, today announced its bold Global Vision 2027 with the unveiling of the NU_IQ platform—a modular, multi-energy architecture designed to power the company’s next generation of SUVs. As part of this vision, Mahindra showcased four world-class SUV concepts—Vision.S, Vision.T, Vision.SXT, and Vision.X.
NU_IQ: A Blueprint for the Future of SUVs
The revolutionary NU_IQ platform reflects Mahindra’s commitment to innovation, flexibility, and freedom from compromises. With its multi-energy design, the platform supports diverse top hats and powertrains while staying true to the brand’s SUV DNA.
R Velusamy, President – Automotive Business (Designate), M&M Ltd. and MD, Mahindra Electric Automobile Ltd., said:
“NU_IQ is a strategic blueprint for the future of Mahindra SUVs globally. It marks a bold step into a new era—one that resolves paradoxes, offers true desirability, and redefines the mainstream premium SUV experience.”
HEARTCORE Design Philosophy: A New Chapter
The showcased SUV concepts embody the next phase of Mahindra’s HEARTCORE design philosophy. Designed at the company’s global studios in Mumbai and Banbury (UK), the concepts reimagine SUV design under the theme ‘Opposites Attract’—blending contrasting elements to create expressive, future-ready aesthetics.
Pratap Bose, Chief Design & Creative Officer, Auto & Farm Sectors, M&M Ltd., noted:
“These SUVs build on our HEARTCORE philosophy to create emotional connections between people and vehicles. Each design inspires adventure, confidence, and connection—anywhere in the world.”
A No-Compromise Era of Mobility
The NU_IQ concepts have been engineered to address global “white spaces” in the automotive industry, catering to both Right- and Left-Hand-Drive markets.
Nalinikanth Gollagunta, CEO – Automotive Division, M&M Ltd. and ED, Mahindra Electric Automobile Ltd., said:
“NU_IQ blends innovation, global design, and advanced technology to disrupt markets worldwide. The four concepts showcased today preview a no-compromise era of mobility—giving freedom a whole new meaning.”
Four Bold Concepts: A Glimpse Into 2027
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Vision.S → Represents Sporty Solidity
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Vision.T → Embodies the Born Iconic Spirit
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Vision.SXT → A balance of Luxury and Strength
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Vision.X → Showcases Sculptural Athleticism
Developed collaboratively by Mahindra India Design Studio (MIDS) in Mumbai and Mahindra Advanced Design Europe (MADE) in Banbury, UK, these SUVs symbolize a fusion of Mahindra’s heritage and futuristic ambition.
Towards Production: 2027 and Beyond
These four concepts, engineered at Mahindra Research Valley, will move into production starting 2027. With this strategy, Mahindra aims to bring class-leading luxury SUVs to India while expanding its footprint into global markets, including LHD regions.
