If your favorite D2C beauty brand, rising Shark Tank star, or Forbes 30 Under 30 founder suddenly has the most compelling content on LinkedIn or the most powerful copy on their website. In that case, it may be because Ritikaa Puranik is quietly behind the scenes.
A strategic storyteller, brand strategist, and founder of the global content agency Digitalree, Ritikaa isn’t just another copywriter. She’s a trusted partner for leaders who need more than just words; they need clarity, connection, and conversion.
Ritikaa’s path to becoming one of the most sought-after names in content marketing wasn’t conventional. With a degree in finance and a nine-year tenure in the oil and gas sector in Scotland, UK, she built a solid foundation in discipline, precision, and analytical thinking. But everything changed when motherhood knocked on the door.
“Living in the UK and embracing motherhood made me realize I didn’t want to spend my time buried in spreadsheets while someone else raised my child,” Ritikaa reflects. “I needed a new path, one where I could build, create, and be present.”
In 2016, she launched Divavi, a handcrafted jewellery business that sparked her creative spirit. Yet, what fascinated her more than the products was the brand voice, the content creation, and the campaign messaging. She found herself gravitating toward copywriting and digital storytelling, and that shift ignited her true calling.
Within two years, Ritikaa transitioned into full-time copywriting. Today, in 9years in the copywriting industry, her portfolio includes high-impact content strategies for:
- CEOs and CMOs of mid-sized to enterprise-level companies
- Shark Tank-featured brands
- Forbes 30 Under 30 founders
- Senior HR executives
- Fast-growing e-commerce startups
- Coaches and consultants across wellness, tech, beauty, finance, and education
Her work has been published in platforms like Corporate Citizen, and she was even named among the “Top 10 Most Aspiring Entrepreneurs” by ‘Ideas in Partnership’ along with ‘The Chamber of Commerce of Scotland’ in 2016.
Her services include:
- LinkedIn personal brand management
- Website copy and landing pages
- Sales page and email funnels
- Instagram and ghostwriting content
- Brand voice and messaging development
- SEO blogs and product descriptions
What sets her apart isn’t just her content chops, but her profound understanding of the emotional and strategic layers that underpin a brand.
As one client puts it: “You have such good sync with me now. You’re able to understand me and my thoughts. It’s really great to work with you.”
Another adds: “The article has come out well. Looks like you’re understanding my thinking style. I am proud of your professional commitment and drive for excellence.”
Ritikaa believes great content doesn’t come from templates. It stems from intuition, empathy, and a deep understanding of the brand. Her onboarding process dives into the client’s tone, industry landscape, audience behavior, and business goals. What follows is high-performing content that reads like the founder wrote it, only better.
“My strength lies in making brands sound human,” she says. “Because real connection doesn’t come from clever taglines. It comes from knowing what your audience needs to hear and when.”
Her LinkedIn content strategies are highly sought after. In just one month, she helped a beauty founder grow their LinkedIn following by 1,500+ without running a single ad. Another client gained investor attention through a consistent founder-led storytelling approach.
She has ghostwritten for CXOs, revamped outdated brand messaging, and developed frameworks that help entire content teams align more effectively with their business goals.
Yet, despite her professional success, Ritikaa’s grounding force remains her family. She runs her business with the flexibility to spend quality time with her son while leading a team of passionate writers and strategists.
“Being a mompreneur is challenging, but also empowering,” she says. “I’ve built a business that works around my life, not the other way around.”
Her agency, Digitalree, reflects this ethos. It’s not just a content house, it’s a strategy-driven, human-first collective that believes in storytelling with soul and systems.
With growing visibility on LinkedIn, Ritikaa’s Linkedin and Instagram ( copywriterree), Ritikaa uses her platform to educate fellow entrepreneurs, inspire women navigating career pivots, and showcase the behind-the-scenes of building a content business with purpose.
So what’s next?
“More impact,” she says. “More voices amplified. More brands that don’t just speak but are heard.”
For those looking to build authority online, share their brand story with intention, or create content that actually performs, Ritikaa Puranik is the creative strategist you want in your corner.
Because in a world that’s drowning in content, her words don’t just fill space, they spark action.
Know more about her services at www.digitalree.com.
