India, 9 September 2025 – Noise, India’s leading connected lifestyle brand, has achieved a landmark moment at IFA Berlin 2025, one of the world’s most prestigious consumer electronics showcases. Standing alongside global technology giants, Noise made India proud by not only unveiling its latest range of cutting-edge wearables but also clinching the coveted “Best of IFA” award, presented by TechRadar and other leading international publications.
A Global Recognition for Indian Ingenuity
The accolade underscores India’s rising influence in the global technology landscape. Noise’s newest wearables, engineered with world-class design and innovation, have positioned the brand as a serious contender in the global marketplace.
“When a brand that started bootstrapped in India can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Gaurav Khatri, Co-Founder of Noise.
About Noise
Noise is India’s No.1 smartwatch and connected lifestyle brand, recognized for its relentless focus on consumer centricity, design excellence, and innovation. For over a decade, the brand has built a profitable business independently and today enjoys a dominant leadership position both nationally and globally. In a landmark move, Bose recently joined Noise as its first-ever strategic investor.
Driving Innovation with Noise Labs
With a strong R&D foundation, Noise Labs has pioneered numerous industry-first technologies and secured patents across categories. Its mission is to deliver futuristic yet meaningful technology that seamlessly integrates into everyday lifestyles.
Commitment to Make in India & Wellness Ecosystem
As a proud homegrown brand, Noise actively champions the Make in India initiative, strengthening local manufacturing while contributing to the nation’s technology leadership. Beyond hardware, Noise fosters communities through the NoiseFit App, helping people track health, fitness, and lifestyle goals. Additionally, its Corporate Wellness Program enables organizations to improve employee wellbeing with technology-driven solutions.
Shaping the Future of Connected Lifestyles
From being a bootstrapped startup to a globally recognized innovator, Noise is redefining what an Indian brand can achieve. With global recognition like the “Best of IFA” award, the company has firmly established itself as a symbol of India’s technological aspirations and future-forward vision.
