Omaxe Chowk, Chandni Chowk, marked Mother’s Day celebration with “Maa Aur Main – Har Khareed Mein Pyaar” campaign, transforming the retail destination into a vibrant space of celebration, bonding, and shared experiences. The campaign witnessed enthusiastic participation from families and visitors who came together to celebrate the timeless bond between mothers and their children.
Designed as more than a conventional shopping-led initiative, the campaign blended retail, emotion, and experiential engagement to create memorable moments for visitors. Through thoughtfully curated activities, engaging interactions, and rewarding experiences, Omaxe Chowk offered families an opportunity to pause amidst their busy routines and celebrate togetherness in meaningful ways.
Throughout the campaign, visitors actively participated in a host of specially curated experiences. The Pampering Zone for mothers emerged as one of the key attractions, offering mothers a moment of relaxation and celebration, while caricature painting sessions saw families creating fun keepsakes and memories together.
Speaking on the campaign, Jatin Goel, Executive Director, Omaxe Group, said, “Retail today is about how people feel when they spend time in a space. Through the ‘Maa Aur Main – Har Khareed Mein Pyaar’ Campaign, we wanted to create something that goes beyond shopping and taps into emotion, nostalgia, and togetherness. Mother’s Day felt like the perfect occasion to build this narrative. The idea was simple: give families a reason to come together, celebrate their bond, and take back something more meaningful than just a purchase. The response has been very encouraging, and it has reinforced our belief that experiences rooted in emotion truly resonate with people.”
Adding an emotional touch to the celebration, the ‘Woh Pal Maa Ke Saath’ Memory Jar received heartfelt messages and cherished memories from visitors, reflecting the deep emotional connect the campaign sought to create. The vibrant Spin The Wheel activity, exciting rewards, assured gifts, and lucky draws further added to the festive atmosphere, making the experience engaging for visitors across age groups.
With the successful conclusion of ‘Maa Aur Main – Har Khareed Mein Pyaar’, Omaxe Chowk once again reinforced its positioning as more than just a retail destination, emerging as a vibrant community-driven space where celebrations become experiences and everyday moments turn into lasting memories.
