Mumbai, India, 14 January, 2026 : Plush, an Indian feminine hygiene brand, continues its annual school outreach programme, One Period For Your Period, reaching close to 20,000 students every year through structured, age-appropriate menstrual health awareness sessions. The initiative is not positioned as a CSR activity, but as a long-term, ongoing commitment to normalising conversations around menstruation and building informed, stigma-free understanding from an early age.
The programme aims to educate children on what menstruation is, why it occurs, and how the body naturally changes while growing up. By introducing these conversations early, Plush seeks to address the fear, shame, misinformation, and silence that often surround periods – especially in school environments.
As girls grow, each phase of the menstrual cycle brings physical, emotional, and hormonal changes. While these changes are natural and essential, they are often misunderstood or left unexplained – leading to confusion, anxiety, and discomfort especially with periods beginning as early as age eight. One Period For Your Period helps children understand these changes with clarity, confidence, and comfort, without fear or embarrassment.
Equally important, the initiative addresses a long-standing gap in menstrual education: the near-complete exclusion of boys from the conversation.
Traditionally, menstruation has been framed as a “girls-only” topic, reinforcing secrecy and stigma while leaving boys uninformed. Plush actively challenges this by conducting separate, sensitive sessions for boys – helping them understand menstruation as a normal biological process and encouraging empathy, respect, and awareness from a young age.
The sessions, led by a qualified gynaecologist, focus on building healthy habits around menstrual health, hygiene, and basic sexual wellness, including:
- Understanding periods and the phases of the menstrual cycle
- Choosing safe and appropriate menstrual products
- Practising hygiene and self-care during periods
- Safe disposal of menstrual products
- Understanding personal boundaries, consent and basic sexual wellness
- Knowing what is normal and when to seek help from trusted adults or medical professionals
By engaging both girls and boys, the initiative works towards creating a more informed, empathetic school ecosystem – one where menstruation is understood, discussed openly, and never treated as something to hide. The goal is not just awareness for today, but a shift in attitudes that carries forward into the generations to come.
To ensure sensitivity and inclusivity, the sessions are conducted separately for girls and boys, enabling accurate knowledge-sharing while fostering empathy, respect, and understanding across genders.
“The menstrual hygiene and awareness sessions helped our students develop empathy, confidence, and respect. By addressing girls and boys separately, we ensured accurate knowledge and sensitive understanding – building a healthier, more informed school community,” – Principal, Gopi Birla Memorial School
Beyond education, the programme prioritises creating a safe and open environment where children feel comfortable asking questions and continuing conversations with parents, teachers, doctors, or trusted adults. At its heart, the initiative reinforces a simple but powerful belief: periods should never be treated as a secret.
Speaking about the impact of the sessions, Erick Elavia, Principal, Lady Engineer High School, Tardeo, said,
“The session was very educational and impactful. Awareness of menstrual hygiene is very important and should be held in every school. Misconceptions should be done away with.”
Ketan Munoth, Co-founder, Plush, added,
“Growing up, I was never taught about periods. It simply wasn’t a part of our education – especially for boys. That silence made menstruation feel awkward and uncomfortable, when in reality it’s a completely natural process.
This initiative exists when children are given the right information early – clearly, sensitively, and without shame – it shapes how they grow up, how they treat their own bodies, and how they treat each other.
With One Period For Your Period, we’re trying to close a very real education gap by creating a space where both girls and boys can learn, ask questions, and understanFFd menstruation as a normal part of life. For us, this isn’t a one-time campaign – it’s about building a generation that grows up informed, empathetic, and free from stigma.”
At its core, One Period For Your Period empowers children with knowledge, confidence, and comfort – ensuring menstruation is understood as a natural part of life, not a limitation.
About Plush :
Plush is a women’s wellness brand committed to delivering effective, clean, and sustainable personal care products that prioritise comfort and confidence.
Started in 2018 as a period-care brand, Plush has since expanded its portfolio to include period care, body hygiene, intimate wellness, and skincare — always with a mission to challenge outdated norms, build meaningful connections, and place women’s well-being at the centre of everything it does. At Plush, the true heroes aren’t just the products, but the people they are made for.
