Wednesday, June 18, 2025
HomeExclusivePrime Video and CJ ENM Announce Strategic Collaboration to Bring the Best...

Prime Video and CJ ENM Announce Strategic Collaboration to Bring the Best of Korean Content to Audiences Worldwide

  • Latest titles from CJ ENM, starting with Head Over Heels in June 2025 will be available to viewers in 240+ countries and territories through Prime Video with subtitles in 28 languages and dubbing in 11 languages
  • Announced at the World Audio Visual & Entertainment Summit (WAVES) in India, the collaboration provides a global showcase to local stories from Asia furthering Prime Video’s commitment to throwing light on unique stories from the continent

MUMBAI, India—May 3, 2025—Prime Video and leading entertainment company, CJ ENM, today announced a strategic collaboration, securing multi-year worldwide distribution rights (excluding Korea and China) for high quality Korean content. The announcement was made at the World Audio Visual & Entertainment Summit (WAVES) in Mumbai, India, and underscores Prime Video’s commitment to making entertainment borderless by providing a global platform to Asian content.

Throughout 2025 and 2026, Prime Video will launch multiple new exclusive titles from CJ ENM, Studio Dragon and CJ ENM STUDIOS, starting with highly anticipated fantasy romance drama series, Head Over Heels, coming in late June. Additionally, Prime Video will also add popular titles from CJ ENM’s rich and successful catalogue to its service including fan favourite rom-com drama Her Private Life, Another Miss Oh and famous detective series, Mouse, significantly expanding its Korean content offering for global audiences in 240+ countries and territories worldwide. As part of this global strategy, Prime Video will also offer subtitles in 28 languages and dubbing in 11 languages for all new Korean launches, enhancing accessibility for the service’s rapidly growing Korean content audience around the world.

“This strategic collaboration with CJ ENM reinforces Prime Video’s commitment to bringing the best of Korean entertainment to our customers worldwide,” said Kelly Day, head of International & VP, Prime Video. “Korean content continues to resonate deeply with global audiences. We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband, No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language International Originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favourites exclusively to Prime Video’s global consumer base, in a language of their preference.”

“At Prime Video, our ambition is to be the first-choice entertainment hub for consumers. From the best of global content, to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favourite story. As Korean content continues to find massive audiences worldwide, we’re thrilled to bring these captivating narratives exclusively to our worldwide audiences,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “Our strategic collaboration with CJ ENM marks a new chapter in this journey, giving Prime members front-row access to some of the most compelling and innovative content from Korea.”

“We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience,” said Jangho Seo, Executive Vice President of CJ ENM’s content business division. “Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We’ve already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling. Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere.”

This strategic collaboration represents the latest investment in Prime Video’s growing slate of Korean content, which continues to attract viewers worldwide. Prime members will be able to watch these titles as part of their Prime membership, available at no additional cost.

About Prime Video

Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Paatal Lok, Dupahiya, Citadel: Honey Bunny, Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Four More Shots Please!, Rainbow Rishta, Wedding.con; Original movies like The Mehta Boys, Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, Girls Will Be Girls and many more of such titles. Additionally, Prime Video’s video entertainment offers customers programming from partners such as Apple TV+, Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.

About CJ ENM

CJ ENM is a leading entertainment company founded in Korea in 1995. Celebrating its 30th anniversary in 2025, CJ ENM’s entertainment division has been continuously shaping the next chapter of K-culture within the global entertainment industry, spanning media content, music, film, and performing arts. CJ ENM has created, produced and distributed globally-acclaimed content, including Oscar-winning film Parasite, Tony Award-winning musicals such as Kinky Boots, hit TV series such as Queen of Tears, globally successful music competition show I Can See Your Voice and more. CJ ENM is further pursuing opportunities to develop talent such as leading K-pop 5th generation boygroup ZEROBASEONE. United under the slogan We live to discover Untold Originals, CJ ENM has three major production and distribution studios: a drama production powerhouse Studio Dragon, U.S.-based studio Fifth Season, and K-OTT content production studio CJ ENM STUDIOS. It also operates Korea’s leading online streaming platform, TVING. CJ ENM also presents KCON, world’s largest K-pop Fan & Artist Festival, and MAMA AWARDS, world’s No.1 K-POP awards, in order to bring K-culture experiences to people all over the world. To learn more about CJ ENM, please visit: http://www.cjenm.com.

 

RELATED ARTICLES

Most Popular