Sawariya Group, one of India’s fastest-growing distribution powerhouses with a rich legacy in FMCG, has announced its entry into the lifestyle and travel segment through the launch of Luxe Asia, a wholly-owned subsidiary of Sawariya Futureworks Limited. With this strategic move, the Group aims to diversify beyond its traditional strengths and make a mark in India’s premium lifestyle space.
Luxe Asia will spearhead the distribution of three globally renowned luggage brands in India—IT (UK), known for lightweight and stylish luggage; Jump (France), recognized for its chic European design; and Departure (Taiwan), appreciated for its innovation-driven travel gear. Together, these brands promise to offer Indian consumers a curated selection of world-class travel products that blend durability, fashion, and functionality.
Ambitious Growth Plans
The Group has set a business target of USD 20 million by 2026, signaling strong confidence in India’s rapidly growing travel and lifestyle market. To achieve this, Luxe Asia is building an expansive retail presence with 350+ multi-brand outlets already on board, complemented by 20+ franchise stores spread across the nation. This distribution strategy ensures that the premium luggage range will be accessible to discerning travelers across metros, tier-1, and emerging cities.
Leadership Backed by Industry Expertise
At the helm of Luxe Asia is Sameer Sikka, a seasoned professional with over 26 years of experience in the luggage and lifestyle sectors. His deep expertise, combined with Sawariya’s distribution strength, is expected to position Luxe Asia as a formidable player in the premium luggage category.
A First-of-its-Kind Networking Event
In line with its vision to bring fresh energy into the sector, Luxe Asia recently hosted a pioneering networking event on September 8 exclusively for the luggage industry. The event brought together key stakeholders, retailers, and thought leaders, creating a dynamic platform for collaboration and growth. The initiative highlights the Group’s commitment not just to business expansion, but also to strengthening the ecosystem around the travel and lifestyle segment.
Beyond Luggage: Future Expansion Plans
The launch of Luxe Asia is more than just a foray into luggage; it represents Sawariya Group’s larger ambition to expand deeper into the luxury lifestyle verticals. The company is actively exploring opportunities in adjacent categories, positioning itself to cater to the evolving aspirations of Indian consumers who increasingly seek premium, global-standard lifestyle products.
With Luxe Asia, Sawariya Group has made a decisive entry into a high-growth market that combines travel, fashion, and lifestyle. Backed by its strong legacy, robust distribution network, and leadership vision, the Group is well on its way to redefining the premium luggage landscape in India.
