Bangalore, India — The luxury automotive landscape in India is undergoing a quiet, powerful transformation, and at its helm is an unlikely disruptor: Roan Nair, founder of Showbizz Cars. With a vision that merges cinematic grandeur with precision automotive consultancy, Roan has carved a distinctive niche at the intersection of entertainment, technology, and high-end vehicle services. What sets him apart isn’t just his fleet of ultra-luxurious vehicles or his design-forward approach—it’s his ability to convert passion into performance, both on screen and on the road.
Roan’s venture, Showbizz Cars, was never intended to be just another luxury car rental agency. It was designed to be an experience engine. From high-budget films and glossy ad shoots to opulent weddings, red-carpet events, and high-stakes business showcases, Showbizz Cars delivers far more than just horsepower—it delivers style, precision, and story.
The Business Born from a Cinematic Imagination
Roan Nair, an Indian national born in Kerala and now based in Bangalore, began his professional life as a commerce graduate. But early on, he found himself pulled more toward creativity and mobility than balance sheets. A natural-born petrolhead, Roan was obsessed with the aesthetics, sound, and emotion that cars carried—especially when placed under cinematic lights.
This obsession evolved into a full-scale business when he noticed a recurring challenge in the Indian film industry: a lack of high-quality, customizable luxury vehicles tailored to the demands of filmmakers. Directors needed cars that looked a certain way, moved a certain way, and complemented their artistic vision—but were often stuck with limited options. Roan filled this gap, not just with cars, but with car design strategy, pre-visualization, and total execution.
Today, Showbizz Cars is recognized as a premium provider of luxury car rentals for filming, corporate launches, and VIP clientele, and has partnered with top production houses, advertising firms, and corporate brands across India.
Design Before Drive: Changing the Game with 2D & 3D Pre-Rendering
One of Roan’s most transformative contributions to the automotive rental and customization space is the use of 2D and 3D rendering for pre-designing cars. Traditionally, clients had to trust the workshop’s vision or imagine the final look based on verbal descriptions. Roan changed all that by offering precise digital renderings before any tool ever touched the vehicle.
From bodywork adjustments and lighting schemes to vinyl graphics and interior modifications, clients are now able to preview the full vehicle in its intended setting—whether it’s a desert car chase or a product launch stage.
This not only reduces ambiguity but also prevents cost overruns and minimizes design revisions. The ability to visualize and adjust designs in real time has made Showbizz Cars a creative collaborator, not just a service provider.
Vendor-Based Efficiency: A Smarter Way to Scale
Roan’s business model is built on a sharp understanding of operations. Rather than building an in-house factory, he uses a vendor-based job work model. This allows him to partner with specialized artisans, garages, painters, and engineers, each handpicked for their expertise.
The result is a highly agile and cost-efficient ecosystem. Projects move faster, customization is more creative, and each job benefits from a focused expert rather than a generalized in-house team. This approach also fosters entrepreneurship in smaller towns and suburbs, giving a boost to local businesses while maintaining high-quality output.
It’s a decentralized model that feels futuristic—lean, responsive, and incredibly effective.
The Consultant with a Creative Engine
Though Showbizz Cars is Roan’s flagship venture, he’s widely recognized as a leading automotive consultant. From guiding luxury brands on their market positioning to helping filmmakers choose the right vehicle aesthetics for a screenplay, Roan wears multiple hats.
He consults across automotive design, branding, mobility logistics, and cinematic integration, offering insights that bridge both technical and artistic domains. In short, he understands cars not only from the perspective of torque and trim, but also from the lens of cinematography and user emotion.
This multifaceted understanding makes him a valued asset for production companies, advertising firms, and even automobile manufacturers seeking fresh, experiential approaches to brand engagement.
Investing in Ideas, Driving New Futures
Roan is also an active investor, especially passionate about early-stage startups in automotive technology, mobility services, digital storytelling, and film-tech platforms. His investments are strategic, aimed at building an integrated future where content, design, and transport become part of the same digital dialogue.
He’s particularly enthusiastic about ventures in EV infrastructure, AI-driven mobility solutions, virtual production tools, and automotive-based content platforms. Unlike passive investors, Roan involves himself in mentoring, creative planning, and even operational structuring of the startups he believes in.
Cinematic DNA, Business Mindset
Though deeply rooted in the automotive domain, Roan Nair has another love: filmmaking. This artistic inclination is evident in everything he touches—from the way a car is lit for a scene, to the story it tells as it rolls onto a red carpet. His dual passion allows him to build vehicles that are both functional and emotionally resonant.
From vintage re-creations that evoke nostalgia to futuristic designs meant for sci-fi thrillers, Roan approaches each vehicle like a filmmaker approaches a script—with vision, detail, and purpose.
He is now planning to launch an online community platform that brings together car enthusiasts, designers, filmmakers, and event professionals. The idea is to create a collaborative ecosystem where innovation meets inspiration, and where Showbizz Cars becomes more than a service—it becomes a movement.
Looking Ahead: Vision for a Global Automotive Culture
Roan’s long-term dream is to create the world’s largest automotive community, blending the offline and online worlds. He envisions an expansive network of creators, consultants, designers, investors, and car lovers, unified by shared tools, content, and creative projects.
He wants Showbizz Cars to expand globally—not just as a fleet of rentals, but as a cultural brand that celebrates storytelling through vehicles. There are plans to establish Showbizz hubs in Dubai, London, and Los Angeles—cities where film and cars share the same spotlight.
Final Gears
At 45, Roan Nair is just warming up. With an ever-expanding fleet, a growing creative team, and a loyal client base that spans multiple industries, his roadmap is full of exciting curves. More importantly, his journey is redefining how we think about cars—not as static possessions, but as living stories that move, inspire, and connect.
In a country where luxury is often defined by price tags and performance specs, Roan is quietly proving that true luxury lies in meaning, creativity, and experience.
And through Showbizz Cars, he’s making sure that every car has a story—and every story gets the perfect ride.
