Mumbai, India, 15 December 2025: Brand Concepts Ltd. is pleased to announce a significant step in its CSR journey with the support of 65 young girl children through a long-term partnership with Project Nanhi Kali. This initiative reflects the organisation’s commitment to inclusion, empowerment, and community development, with a focus on creating opportunities that enable brighter futures.
As part of this collaboration, Brand Concepts Ltd. is contributing to the holistic development of these 65 girls, ensuring access to academic support, sports training, and essential life-skills coaching. Through this effort, the organisation aims to nurture talent, encourage aspirations, and strengthen pathways for young girls as they work toward their goals.
“Our aim is to ensure young girls have the support and opportunities they need to learn and progress. At Brand Concepts Ltd., we are committed to helping young girls access quality education and the skills they need to grow. Working with Project Nanhi Kali allows us to contribute to stronger futures for the communities we serve” said Abhinav Kumar, Co-Founder, Brand Concepts Ltd.
This partnership aligns with Brand Concepts Ltd.’s broader CSR vision of supporting impactful, community-focused initiatives. By joining hands with Project Nanhi Kali, an initiative of the K.C. Mahindra Education Trust and Naandi Foundation, the company is contributing to one of India’s most respected programmes dedicated to girl child education.
Brand Concepts Ltd. acknowledges and appreciates the Project Nanhi Kali team for their continued dedication and for enabling the organisation to participate in this meaningful legacy.
About Brand Concepts Ltd
Founded in 2007, Brand Concepts Ltd. is a prominent Indian omnichannel retail leader specializing in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products. With a robust portfolio of international licensed brands such as Tommy Hilfiger, Off-White, Juicy Couture, United Colors of Benetton, SuperDry, Aeropostale and its own proprietary labels like The Vertical and Sugarush. Brand Concepts Ltd. has firmly established itself as a key player in the Indian retail industry, operating through extensive retail networks and leading e-commerce platforms.
About Project Nanhi Kali
Founded in 1996 by Anand Mahindra under the K.C. Mahindra Education Trust and jointly managed with the Naandi Foundation, Project Nanhi Kali supports the holistic education of underprivileged girls in India. The initiative provides academic support, sports training, life-skills coaching, digital learning, and essential school supplies, enabling girls to complete formal schooling with confidence, dignity, and the tools to pursue higher education or future careers.
For further information:
Brand Concepts Ltd:
Website: https://www.
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LinkedIn: https://in.linkedin.
Facebook: https://www.
Project Nanhi Kali:
Website: https://www.
Instagram: https://www.
LinkedIn: https://in.linkedin.


