- The event brought together marketers, influencers, creators, and brand custodians from the kids’ entertainment space
- Featured engaging fireside chats, insightful exhibitions, and lively discussions
- Showcased speakers from leading kids-focused brands such as WatchOut Wearables, Timezone, Pepperfry, DOMS Industries Limited, Neela Film Productions, Mad Over Donuts, and more
Mumbai, 11th April 2025: IWMBuzz.com, a leading entertainment platform, successfully hosted the 6th edition of its flagship event India Kids Summit at KidZania, Mumbai. The summit witnessed participation from prominent names in the kids’ content and entertainment space, with speakers and representatives from marquee brands sharing their insights on the evolving landscape.
Attendees also had the opportunity to engage with media leaders, including Dr. Annurag Batra (exchange4media group & BW Businessworld Media Group), Jyoti Kumar Bansal (Tata Power), Ron Crasto (RedFox Media Corp), Sanatkumar Mishra (Radio City), and others. The summit was supported by Radio City India as the Radio Partner, White Apple Studios as the Support Partner, and Art Media as the Outdoor Partner. Their support helped increase the reach of the event and contributed to its overall success.
The summit explored emerging trends and innovations in the kids’ entertainment industry, featuring a series of high-impact panel discussions. Topics included Crystal Grazing: Advertising Trends in India in Kids Genre; Empowering Youth Through Innovation; Luring Customers: New Marketing Strategies to Lookout For; Taarak Mehta Ka Ooltah Chashmah: Betting Big In Kids Genre; Branded Content and Kids Entertainment: A Win-Win Formula?; Power of Experiential Marketing In New Age Advertising; and Influencer Marketing As Marketing Strategy: What Next?. The event showcased the growing relevance of the kids’ entertainment industry and the transformative role of experiential learning today.
Siddhartha Laik, Founder & Editor-in-Chief, IWMBuzz Media quoted, “Every year, the India Kids Summit reminds us why we do what we do. Seeing so many sincere and passionate minds come together to talk about kids, innovation, creativity, and the future, it’s incredibly inspiring. This season was full of heart, hope, and momentous conversations. It’s our small step towards building a brighter world for the next generation. We are indeed grateful to all our support partners, especially KidZania.”
Adding to the event’s enthusiasm, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said: “We at KidZania were thrilled to once again partner with IWMBuzz for the 6th season of the India Kids Summit. As long-standing collaborators since the summit’s inception, it’s been incredible to witness its evolution into one of India’s most dynamic and content-rich events dedicated to the kids’ ecosystem. This year’s edition brought together an inspiring lineup of speakers and participants from diverse industries — from media, FMCG, and retail to TV networks, OTT platforms, F&B, and Content creators. The conversations were enriching, the energy was electric, and the insights truly celebrated the vibrant world of kids’ content. It was an absolute pleasure to host this remarkable event at KidZania, and we’re proud to have played a part in making this season the biggest and most impactful one yet.”
The summit progressed with a series of thought-provoking discussions that delved into the evolving dynamics of marketing and content creation in the kids’ segment. Experts highlighted how innovation is empowering the youth, not just as consumers but as active participants in the content ecosystem. Panels explored emerging marketing strategies designed to capture and retain young audiences, while also spotlighting how legacy IPs like Taarak Mehta Ka Ooltah Chashmah are expanding their appeal to resonate with children. Industry leaders further discussed the growing synergy between branded content and kids’ entertainment, positioning it as a mutually beneficial model for engagement and value creation. The power of experiential marketing in driving deeper, more meaningful connections with young audiences also came to the fore, alongside insights into the next wave of influencer marketing and its evolving role in shaping brand narratives for the new generation.
The 6th edition of India Kids Summit offered a comprehensive platform for brands to showcase their services and key messages, fostering awareness and innovation within the kids’ edutainment ecosystem.
About KidZania
KidZania is an interactive family entertainment & learning centre that empowers, inspires & educates through 100+ real-life role-playing professions. KidZania is a unique combination of entertainment and an immersive media platform for brands to connect with children and families, with a strong focus on giving back to society and bettering the community and environment. Built like a city, it is complete with paved roads, battery-operated vehicles, buildings, a functioning economy & its currency. By blending reality with entertainment, it provides an authentic and powerful developmental platform where children can discover, explore, and learn about the real world.
The realism of role-play helps children learn about different careers, work, the economy, and how to manage money. Each activity experience is designed by Educationalists, Play Experts and child Physiologists to aid and boost different behavioural skills and values in a child. KidZania represents industries in the real world like private services, public services, entertainment, airline, automobile, retail, restaurants, and factories where children can play the role of Pilot, Surgeons, Chef, Engineer, TV Producer, Radio Jockey; much more from over 100 role-playing professions. ‘Purpose Partners’ augment the role-playing experiences by enriching and creating an authentic, immersive, and interactive brand experience, unmatched by any other location-based entertainment property.
For Brands, KidZania serves as a sustainable engagement platform where brands get product exposure, brand exposure, and immersive experience through branded role-plays. KidZania is globally present across 27 cities in 17 countries, including multiple locations in the Americas, Europe, Japan, Korea, the Middle East, and Asia. KidZania has been operational in India at Mumbai since Sep 2013 and in Delhi NCR since May 2016.
