By Krishna Maniyar, CEO, Micron Aerosols
Holi, the festival of Colours, evokes a kaleidoscope of vibrant colours, infectious laughter, and the joyous abandonment of community. Holi is deeply ingrained in our culture, a celebration of unity, love, and the triumph of good over evil. Beneath the surface of this vibrant celebration lies a darker web of economic benefitting, one that’s knowingly gets ignored under the festivities: the potential harms lurking in cheap, untested, commercialised Holi colours.
We’ve all seen them – the brightly packaged powders sold at dirt cheap prices. The promise of intense hues and long-lasting colour stains, getting us to boast about being a daredevil with “Pakka Colours”. Without really knowing, what exactly are we buying? And what’s hiding in that seemingly harmless powdered gulals?
The reality is that most cheap Holi colours are extremely hazardous. While traditional colours were made from natural sources – turmeric for yellows, neem for greens, flowers for reds – today’s market is saturated with economically cheap synthetic alternatives, laden with industrial dyes, harsh chemicals, and even heavy metals like lead, mercury, and chromium. The market chose to profits over health. These aren’t ingredients meant for human contact; they’re designed for industrial applications.
Colours played in Holi come into direct contact with our skin, the body’s largest organ. Prolonged exposure can lead to skin irritation, allergies, painful rashes, and potentially more serious dermatological conditions. Children, with their more sensitive skin, are particularly vulnerable. And it’s not just the skin; these chemicals can be absorbed into the bloodstream, potentially impacting internal organs.
The dangers don’t stop there. When these chemical-based powders are thrown in the air, they become airborne toxins. Imagine the clouds of coloured powder swirling in the air during Holi celebrations. We inhale these nano particles, which make their way to our respiratory systems and triggering health issues like asthma, bronchitis, and chronic obstructive pulmonary disease.
Experts have also warned that cheap Holi colours can lead to severe eye infections and corneal damage if they come into direct contact with the eyes. Cheap powdered gulal made from unknown ingredients can cause irritation, redness, and even temporary blindness. The delicate tissues of the eyes are incredibly susceptible to the harsh chemicals present in these colours.
And the impact extends beyond individual health. The chemical-laden waste from Holi celebrations pollutes our water bodies and soil, harming aquatic life and disrupting the delicate balance of our ecosystems.
So, what can we do? How can we celebrate Holi without compromising our health and the well-being of our planet? The answer lies in conscious consumerism and informed choices.
Firstly, opt for natural and organic colours. Look for certifications and labels that guarantee the absence of harmful chemicals. While they might be slightly more expensive, the long-term health benefits far outweigh the cost. Support brands that prioritize sustainability and ethical sourcing.
Secondly, be mindful of the quantity of gulal you use. A little goes a long way. Focus on the spirit of the celebration rather than drenching everyone in colour. The joy of Holi lies in the shared experience, not in the sheer volume of powder.
Thirdly, educate yourself and others about the dangers of cheap Holi colours. Spread awareness about the harmful ingredients and encourage people to make informed choices. Talk to your children about the importance of using safe colours and protecting their health.
Finally, support initiatives that promote the use of natural and eco-friendly Holi colours. Encourage local artisans and businesses that produce sustainable Colours.
This Holi, let’s pledge to celebrate responsibly. Let’s choose health over harmful hues, and joy over jeopardizing our well-being. Let’s reclaim the true spirit of Holi – a celebration of love, laughter, and togetherness, not a gamble with our health. Let’s choose colours that celebrate life, not compromise it.
