Hyderabad, Telangana | 6 February 2026: VIRGIO, the Bengaluru-born sustainable fashion-tech brand championing conscious consumerism, has announced the opening of its newest flagship store in Hyderabad. The launch marks a significant step in the brand’s ongoing offline expansion across key Indian markets, bringing its tech-enabled, trend-forward sustainable fashion closer to consumers in Southern India.
Advancing Conscious Fashion Through Retail Expansion
With this new store, VIRGIO continues its mission to make mindful, accessible fashion a part of everyday wardrobes. Since its inception, the brand has aimed to redefine fast fashion by creating a space where trends and sustainability coexist. From thoughtfully selected natural and recycled fabrics to comfort-focused silhouettes and responsible production practices, VIRGIO has steadily built a strong presence across both digital and physical retail platforms.
An Immersive and Purpose-Driven Store Experience
Designed as an immersive brand destination, the Hyderabad store offers a curated retail environment that reflects VIRGIO’s minimalist aesthetic and sustainability ethos. Clean design elements, intuitive layouts, and an inviting ambience encourage shoppers to explore collections at their own pace while gaining insights into the materials, craftsmanship, and values that shape each piece.
Founder’s Perspective on the Hyderabad Expansion
Commenting on the launch, Amar Nagaram, Founder of VIRGIO, said:
“This store is more than just a new location — it’s a space where our community can connect with conscious fashion in a meaningful way. Our focus has always been on making sustainability accessible and relevant. Hyderabad’s evolving fashion landscape aligns perfectly with our vision, and we look forward to building deeper relationships with customers here.”
Strengthening a Future-Ready Fashion Ecosystem
The Hyderabad flagship underscores VIRGIO’s broader strategy of integrating technology-driven insights, on-demand production models, and community engagement to create a responsible and innovative fashion ecosystem. As the brand continues to grow its offline footprint, it aims to combine sustainability with style, accessibility, and modern retail experiences.
Store Location
L2-41, Second Level (3rd Floor)
Lakeshore Gateway Mall, Kukatpally
Hyderabad – 500072
