Hyderabad, October 30, 2025: Heritage Foods, one of India’s most respected and trusted dairy brands, has announced the launch of its newest consumer campaign, “Everyday Yummy with Heritage Paneer.” Running from October to December 2025, this exciting initiative spans Andhra Pradesh, Hyderabad, and Bengaluru, aiming to reposition paneer as an everyday kitchen essential that adds both nutrition and flavor to family meals.
Through this campaign, Heritage Foods is setting out to transform how families view paneer—from a food item reserved for festivals and special occasions into a versatile, daily cooking ingredient that fits effortlessly into home-cooked dishes.
Celebrating the Everyday Magic of Paneer
Paneer has long been a beloved part of Indian cuisine, often featured in celebratory meals or restaurant-style dishes. However, Heritage Foods believes it deserves a place in every household’s daily cooking routine.
Speaking about the campaign’s vision, Puneet Kusumbia, VP – Marketing, Heritage Foods Ltd., said:
“We are on a mission to make paneer a part of everyday family meals by inspiring people to use it creatively in their daily dishes. Through this campaign, we want to encourage home chefs across South India to discover how easy and enjoyable it is to cook with Heritage Paneer, while adding a tasty and healthy twist to their everyday meals.”
Partnering with Bhargavi – The Face of Everyday Home Cooking
To lead this flavorful initiative, Heritage Foods has partnered with celebrity food influencer Bhargavi, widely loved for her popular YouTube channel “Amma Chethi Vanta.” Known for her authentic cooking style and approachable recipes, Bhargavi perfectly embodies the campaign’s core philosophy — celebrating the joy of everyday cooking with simple, wholesome ingredients.
Expressing her excitement about the collaboration, Bhargavi said:
“I’m delighted to be partnering with Heritage Foods to help make paneer an everyday food in South India. Too often, paneer is seen as a restaurant or festive ingredient, but it truly belongs in the daily kitchen. With just a little creativity, paneer can elevate simple curries, snacks, and even breakfast dishes, making them both wholesome and delicious for the entire family.”
Bhargavi will also conduct a special cooking masterclass for selected contest winners, demonstrating innovative ways to make everyday meals more exciting using Heritage Paneer.
Cooking Contest: Inspiring Creativity Across Cities
At the heart of the campaign lies a multi-city cooking contest designed to engage and inspire home chefs across Andhra Pradesh, Telangana, and Karnataka.
Participants can join by creating their own original recipe using Heritage Paneer, capturing photos of their dishes, and submitting their entries at www.heritagefoods.in/Paneer or via QR codes printed on campaign materials.
Entries open on October 29, 2025, and the campaign will culminate in mid-December 2025 with an exciting final masterclass event in Hyderabad, where winners will be felicitated by Bhargavi.
Exciting Prizes for Participants
The campaign offers a host of attractive prizes designed to reward culinary creativity:
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🥇 Grand Prize: A 10g 22-carat gold coin for the overall winner.
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🥈 City Winners: Premium OTG ovens to help them continue their cooking journey.
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🥉 Runners-Up: Stylish air fryers and kitchen utensil sets.
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🎁 All Participants: Guaranteed gift hampers from Heritage Foods.
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🌟 Special Opportunity: The top two entrants from each city will receive exclusive invitations to Bhargavi’s signature cooking masterclass, an interactive event where creativity and culinary learning come together.
A Campaign That Connects with Families
To ensure the campaign reaches families in an interactive and engaging way, Heritage Foods is blending traditional outreach with digital engagement.
The campaign will roll out through:
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Free recipe booklets distributed in English and regional languages, offering everyday paneer recipes.
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Short-form videos and snackable recipe content featuring Bhargavi on Instagram, YouTube, and Facebook, sharing cooking tips, contest updates, and winner announcements.
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A live YouTube cook-along session during the grand finale event, where Bhargavi will prepare dishes alongside viewers, bringing communities together virtually.
This multi-platform approach aims to spark creativity in home kitchens and inspire families to cook, experiment, and bond over nutritious meals made with Heritage Paneer.
Reinforcing Heritage Foods’ Commitment to Innovation
The “Everyday Yummy with Heritage Paneer” campaign is another step forward in Heritage Foods’ commitment to innovation, community engagement, and consumer wellness. By promoting paneer as an accessible, protein-rich, and versatile dairy product, the brand continues to strengthen its role as a partner in India’s evolving food culture.
“Heritage Foods has always been more than a dairy brand—it’s part of people’s daily lives,” said Puneet Kusumbia.
“With this campaign, we want to reimagine how paneer fits into modern family meals—helping people rediscover its incredible versatility and taste while building healthier eating habits.”
About Heritage Foods
Founded in 1992, Heritage Foods is one of India’s leading dairy companies, built on a vision of delivering high-quality, nutritious milk and dairy products to families across the country.
Over three decades, the brand has earned deep consumer trust for its purity, freshness, and sustainability-first approach. Operating across 16 Indian states, Heritage Foods serves millions of households daily with an extensive portfolio that includes milk, curd, butter, ghee, paneer, and other value-added dairy products.
Farm-to-Home Commitment
What truly distinguishes Heritage Foods is its farm-to-home model, ensuring every product meets the highest standards of quality and safety. The company collaborates closely with thousands of dairy farmers, empowering them through training, modern technology, and fair trade practices.
Supported by 500+ quality experts, Heritage Foods conducts over 25 stringent quality checks every day, guaranteeing a consistent supply of fresh, high-quality milk and dairy products to consumers.
A Legacy of Trust and Taste
Driven by innovation, quality, and a deep understanding of consumer needs, Heritage Foods continues to be a pioneer in India’s dairy industry. From launching health-oriented products to engaging communities through creative campaigns, the company’s vision remains unwavering: to provide nutritious, delicious, and sustainable dairy options that bring families together.
Through “Everyday Yummy with Heritage Paneer,” Heritage Foods reaffirms this legacy—encouraging consumers to celebrate their everyday meals with taste, health, and creativity.
