B2B marketing has never struggled to generate leads. What it struggles with is generating leads that sales actually wants to call. Every webinar tells the same story: hundreds of registrations, decent attendance, and a long spreadsheet shared with sales after the event. And yet, most of those names never turn into conversations, meetings, or pipeline.
This disconnect isn’t accidental. It’s structural. And it’s exactly the problem Evntro was built to solve.
Launch Your Virtual Roundtable: https://www.evntro.com/ Launch Your Virtual Roundtable
The Real Problem with Webinar Leads
Traditional webinars optimize for volume, not intent.
Marketing teams run campaigns that attract large registration lists, but those lists usually contain:
- No behavioral intelligence
- No engagement depth
- No buying signals
Sales teams are expected to call everyone equally, without knowing who actually paid attention or who is actively evaluating solutions.
The result is predictable:
- 90% of webinar registrants never engage meaningfully after the event
- Sales spends hours chasing cold leads
- Marketing struggles to prove real ROI beyond registration numbers
This is where trust breaks down between marketing and sales.
Why Sales Ignores Webinar Follow-Ups
From a sales perspective, webinar leads fail for three reasons:
- First, attendance doesn’t equal interest. Someone can join for two minutes and still be marked as “attended.”
- Second, there’s no prioritization. A VP who watched 45 minutes looks the same as someone who dropped after the intro.
- Third, there’s no context for outreach. Sales can’t personalize follow-ups without knowing what actually mattered to the buyer.
Evntro starts where traditional webinars stop.
What Evntro Does Differently
Evntro is not a webinar platform.
It’s not an event production agency.
And it’s not a generic lead generation vendor.
Evntro is a sales intelligence company that uses CXO-level conversations to identify in-market accounts with real buying intent.
CXO Virtual Roundtables, Not Vendor Webinars
Evntro produces peer-led, on-demand CXO virtual roundtables instead of vendor-driven webinars.
Each roundtable features:
- Two Fortune 500 CXO speakers
- A client-side leader as a moderator
- Honest, experience-based discussions
There are no sales pitches, no product demos, and no forced CTAs. The focus stays where CXOs care most—real challenges and real decisions.
This peer-led format consistently delivers 6X higher engagement than traditional vendor webinars because executives trust peers, not pitches.
Removing the Biggest Engagement Killer: Forms
Most webinar models rely on gated access. Evntro removes that friction completely.
- There are no registration forms.
- No forced data capture.
- No drop-offs before content even begins.
Executives access the roundtable instantly. Engagement becomes voluntary, which makes the resulting signals far more meaningful.
Data shows that form fills eliminate nearly 90% of potential viewers. Evntro’s zero-friction model ensures intent isn’t lost before the conversation even starts.
Intelligent Distribution to the Right Audience
Instead of waiting for registrations, Evntro flips the approach.
Each roundtable is distributed to:
- 8,000–12,000 verified ICP decision-makers
- Carefully matched by role, company size, and industry
- Reached through AI-powered, multi-touch email campaigns
This ensures the content reaches people who should care, not just those willing to register.
From Leads to Sales-Ready Accounts
The biggest shift Evntro brings is what sales receives after the event.
Instead of a raw lead list, sales gets 180–300 engagement-qualified accounts per roundtable, each enriched with behavioral intelligence.
Sales can clearly see:
- Email engagement patterns
- Video watch time (5 minutes vs 50 minutes)
- Rewatched sections and repeat visits
- Multiple viewers from the same buying committee
- Overall engagement scoring and ranking
This transforms follow-ups from guesswork into strategy.
Sales doesn’t ask, “Who should I call?”
The data already answers that question.
Measurable Impact on Pipeline
The difference is visible almost immediately.
With traditional webinars:
- 200 cold leads
- 40 hours of calling
- 2–3 meetings booked
With Evntro’s behavioral intelligence model:
- 50 prioritized accounts
- Focused outreach
- 8–12 meetings booked
That’s 4X more pipeline without increasing sales effort.
Why End-to-End Control Matters
Evntro controls the full process:
- Content production
- Distribution strategy
- Engagement analytics
This ensures consistency, quality, and accountability.
For clients, the workload is minimal:
- Approve the topic
- Moderate a 60-minute discussion
Everything else—from speaker coordination to analytics delivery—is handled by Evntro.
Who Evntro Is Built For
Evntro works best for B2B teams that are already investing in webinars but struggling to achieve outcomes.
It’s designed for:
- Demand generation leaders at B2B tech companies
- Event marketing teams facing low post-event engagement
- CMOs who need to prove revenue impact to sales and finance
- Organizations spending $50K+ annually on virtual events
If your sales team ignores event leads today, Evntro was built to change that.
Fixing the Marketing–Sales Trust Gap
Evntro doesn’t ask sales to trust marketing’s judgment.
It shows them buyer behavior.
Instead of saying, “Here are 300 leads,” marketing can say:
“Here are 180 accounts actively researching this problem.”
That shift—from volume to intent—is what rebuilds trust.
Rethinking Event ROI
- Registrations don’t create pipeline.
- Attendance doesn’t signal readiness.
- Vanity metrics don’t close deals.
About Evntro:
Evntro is an end-to-end CXO virtual roundtable production and distribution company that helps demand gen leaders, event marketing leaders, and CMOs at B2B tech companies solve a critical problem: cold webinar registration lists that sales teams won’t touch.
Connect with team Evntro?
Schedule a 15-minute strategy call to discuss your 2026 pipeline goals.
