Champawat, Uttarakhand | August 2025 : In the tranquil village of Sinyadi, nestled high in Uttarakhand’s Shivalik belt, a quiet revolution is fermenting in oak barrels. Golden Fun Foods & Beverage Pvt Ltd, founded by Mr A.K. Gupta and Dr Neema Gupta karwa in 2015, is scripting a rare narrative of Himalayan pride, heritage conservation, and ultra-premium craftsmanship — through wine.
Blending the biodiversity of the mountains with spiritual elegance, the winery is emerging as one of India’s most intriguing luxury beverage houses. From the sourcing of wild fruits to the regal packaging and ceremonial essence of each bottle, Golden Fun Foods is rewriting what it means to sip from the hills.
A Winery of Heritage, Heart, and Hills
Located at an elevation of nearly 1000 meters, in the richly forested district of Champawat, the winery draws its strength from the natural hydrology and fertile loam of the region. Surrounded by rivers like the Panaar, Sharda, Lohawati, and Ramganga, the vineyards yield wild, flavour-rich fruits that form the core of the company’s four signature wine brands:
- Katyuri Kingdom
- Nortena Muestra
- Jejune Eggbeater
- JE Rebellious
Each brand represents a distinct aspect of Himalayan history, culture, or identity, with Katyuri Kingdom Silver Wine holding a particularly special mission — 100% of its profits are pledged towards the conservation of Himalayan flora, fauna, and heritage. This aligns with the company’s deep-rooted commitment to giving back to the land that sustains it.
Wine of the Deep Forest, Crafted by the People of the Hills
The wines, made from indigenous Himalayan fruits such as apples, mangoes, plums, pears, kaafall (wild berry), and hisalu (also known as Golden Himalayan Raspberry, Rubus ellipticus), carry with them the untamed essence of the forest and the soul of the hills.
“Our wines are not just beverages,” says Dr Neema Gupta, Co-Founder and Director. “They are a reflection of Himalayan character — deep, rare, and powerful. Every bottle tells a story of the mountains, of resilience, craftsmanship, and natural purity.”
Carefully curated, the wines are presented in ceremonial, old-world packaging reminiscent of royal courts and sacred rituals. Aimed at connoisseurs of exclusivity, the products are positioned as “super ultra-luxurious” — yet meaningfully grounded.
Ethical Roots, Ecological Soul
Golden Fun Foods maintains a sharp focus on sustainability and social impact. The company sources raw materials from village cooperatives and local communities, ensuring economic support at the grassroots. Additionally, their operations follow ecologically mindful practices — low water usage, chemical-free fermentation, and strong emphasis on biodiversity protection.
With Uttarakhand’s forests facing growing ecological pressure, Golden Fun Foods has committed resources not just to winemaking, but also to environmental restoration and cultural preservation. The company’s Katyuri Kingdom line stands as a symbolic and financial bridge between luxury indulgence and environmental responsibility.
Tradition in Taste, Innovation in Intent
The wines also offer a rich culinary experience. From Himalayan dishes like Bhatt Ki Churkani, Bal Mithai, and Chainsoo to international gourmet cuisines, the pairing potential of these fruit wines has been widely appreciated in emerging sommelier circles.
Packaged in historically inspired bottles and infused with Shakta values of strength, justice, and integrity, the wines are fast becoming collectibles among heritage product lovers and luxury hospitality brands.
Looking Forward
Golden Fun Foods & Beverage Pvt Ltd may be small in size — currently employing a dedicated team of 10 — but its vision is expansive. With growing interest from global luxury buyers and high-end restaurateurs, the company is exploring new distribution channels while maintaining its boutique identity.
“We believe that luxury doesn’t mean excess,” says Mrs Gupta. “It means essence. Our wines carry the essence of Himalayan wilderness, crafted by the people of the hills, for those who seek something rare, rooted, and real.”
With its poetic packaging, ethical purpose, and forest-born flavours, Golden Fun Foods is not just offering wine — it’s offering a story. A story titled: We are proud of our Himalayas.
About Golden Fun Foods & Beverage Pvt Ltd:
Founded in 2015 by Mr A.K. Gupta and Dr Neema Gupta karwa, Golden Fun Foods is headquartered in Khatima, Uttarakhand, and operates a boutique winery in Sinyadi, Champawat. Known for its ultra-premium fruit wines, the company combines Himalayan tradition, sustainable sourcing, and luxurious craftsmanship across four distinct brands — Katyuri Kingdom, Nortena Muestra, Jejune Eggbeater, and JE Rebellious.
