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Colors Kannada brings back highly anticipated celebrity couple show RAJA RANI with all new RELOADED avatar 

  • the third installment promises to captivate audiences with the enchanting performances of real-life celebrity couples~
  • “In association with 6 special partners, the unique love story premiered on 8th June at 7:30 PM and airs every Saturday and Sunday.”

Bengaluru, 10th June, 2024: In line with the promise to entertain audiences round the clock, Colors Kannada is bringing back the highly anticipated celebrity dance show, Raja Rani, for its third season, titled “Raja Rani Reloaded Season 3.” Presented by White Gold and powered by Amrith Noni, alongside esteemed partners Swastiks Masala, Bhima Jewellers, Sadguru Ayurveda Gram Flour Soap, Sangeetha Mobiles, this season promises an unparalleled blend of talent and entertainment.

Premiered on June 8th at 7:30 PM, Raja Rani Reloaded Season 3 will grace the screens of Colors Kannada every Saturday and Sunday, promising viewers an immersive experience filled with electrifying performances and star-studded moments. Adding another surprise, the show features a three-judge panel, a first for the show. Joining incumbents Thara Anuradha and Srujan Lokesh will be Kannada film industry superstar Aditi Prabhudeva.

Raja Rani Reloaded Season 3 features 12 dynamic celebrity couples from diverse backgrounds, including social media influencers, television stars, and more. These couples will showcase their on-screen chemistry and compatibility through exhilarating dance performances and engaging games. The show saw the return of the charismatic Anupama Gowda, who is adding excitement with her captivating presence.

Speaking about the launch of Raja Rani Reloaded Season 3, Sushma Rajesh, Cluster Head, Regional Entertainment, Viacom18 said, “Colors Kannada, as a brand has always been at the forefront of pushing the boundaries of content and trying new formats. Our core promise to consumers is to deliver content that is entertaining and nuanced with the local flavor. The new season of Raja Rani is set to enthrall and entertain with compelling content driven by some amazing talents and meticulous execution.” 


Prashanth Nayak, Business Head of Colors Kannada, expressed his excitement: “We are thrilled to launch the third season of the Raja Rani franchise, featuring all-new elements like a new judge and a dance-focused format. The show will also retain the entertainment elements from the previous seasons. We’re confident that audiences will embrace the fresh incarnation of Raja-Rani..

Bikash Kundu, Head of Sales, Regional Sales, Viacom18 echoed the excitement: “We share the audience’s enthusiasm for this show. The tremendous brand response from previous seasons continues with the Reloaded third season as well. Early brand involvement signifies the show’s legacy, and the trust brands have in our creative content. We look forward to onboarding many more sponsors for the franchise.

Mr. Rahul Joseph (Founder & CEO) White Gold Presenting: “We are delighted to associate with Colors Kannada for the third season of Raja Rani. It’s an honor to be a part of such an iconic show that brings joy and entertainment to millions of viewers. The dance show is set to have electrifying performances and we plan to bring that gold quality content through our association. “

Mr. Narayan N (CEO) Amrith Noni Powered By: ‘’Amrith Noni is thrilled to power the third season of Raja Rani and are excited to be part of the thrilling performances and aim to support the health and recovery of the participants. We believe in the power of entertainment to bring people together and are excited to be involved in this journey.’’

Mr. Dwarkanath (Managing Director) Swastiks Masala Special Partner: As a brand deeply entrenched in tradition and culinary excellence, Swastiks takes immense delight in its partnership with Raja Rani Reloaded Season 3. Our collaboration transcends mere sponsorship; it is a celebration of heritage and festivity. We eagerly anticipate the unfolding of this enchanting journey, as each episode promises to bring our rich flavors and compelling narratives to life.

Mr. Mahesh (Marketing Head) Bhima Jewellers Special Partner: “Bhima Jewellers is honored to be a special partner of Raja Rani Reloaded Season 3. Being a sponsor on this show allows us to celebrate the artistry and elegance that resonate with our brand. We eagerly look forward to the brilliant performances of the celebrity couples and the glamour they will bring to the show.”

Mr. Pradeep Shetty (Managing Director) Sadguru Ayurveda Gram Flour Soap Special Partner: At Sadguru Ayurveda, we are thrilled to join Raja Rani Reloaded Season 3 as a special partner. This collaboration allows us to extend our commitment to promoting health and wellness to a wider audience. We are excited to support this entertaining and vibrant show and look forward to the joy and inspiration it will bring to viewers.”

Mr. Subhash Chandra (Managing Director) Sangeetha Mobiles Special Partner: “Joining forces with Raja Rani Reloaded Season 3 fills Sangeetha Mobiles with delight. As we embark on this journey together, we eagerly anticipate the electrifying performances of the celebrity couples. Moreover, this partnership offers a thrilling avenue to connect with our customers in a dynamic and engaging manner.”

To further connect with audiences, Colors Kannada plans a 360-degree marketing campaign for Raja Rani across the state. Don’t miss the extravagant entertainment of celebrity couples! Raja Rani Reloaded Season 3 premiered on Colors Kannada from June 8th at 7:30 PM, airing every Saturday and Sunday. The show will also be available on Jio Cinema afterwards.

About COLORS Kannada:

COLORS Kannada is a family entertainment channel that provides the viewers with quality programs that reflect the rich Kannada culture. ChukkiTaare, Kendasampige, Bhagyalakshmi, Lakshmi Baramma, Antarapata, Ramachari, Ninagaagi, Karimani, Gicchi- Giligili, Raja-Rani, Nannamma Superstar, Gicchi Giligili, Family GangStars and Bigg Boss Kannada are some of the highly popular shows of the channel.

About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.


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