Mumbai, October 8, 2025: In a significant move that marks its entry into India’s premium beauty and lifestyle market, Sawariya Group, one of the country’s fastest-growing distribution houses and diversified business conglomerates, has announced the acquisition of Scentido, India’s leading luxury niche fragrance retail brand.
This strategic acquisition underlines Sawariya Group’s ambition to expand beyond its dominant FMCG business into high-growth lifestyle and luxury categories, further reinforcing its presence in the evolving Indian consumer market. The Group aims to generate USD 15 million in annual revenue from its newly established perfumery vertical.
Strengthening the Lifestyle and Luxury Portfolio
With a strong foundation built over three decades in FMCG distribution, Sawariya Group has become synonymous with reach, reliability, and growth. The acquisition of Scentido marks a natural progression for the company as it ventures deeper into premium beauty and lifestyle segments, aligning with India’s rising appetite for luxury consumption.
By integrating Scentido into its portfolio, Sawariya Group plans to scale operations across offline and online channels, solidifying its position as a powerhouse in lifestyle goods distribution.
Scentido: Redefining Perfume Retail in India
Founded with the vision of introducing Indian consumers to niche and artisanal fragrances, Scentido has become the go-to destination for connoisseurs of fine perfumery. With seven premium boutiques across major metros and airports, the brand brings some of the world’s most prestigious perfume houses closer to Indian luxury shoppers.
Scentido’s impressive portfolio features 30+ global perfume houses, including:
Clive Christian, Roja London, Creed, Marc Antoine Barrois, Essential Parfum, OJAR, Thameen, Nobile 1942, Escentric Molecules, Ormonde Jayne, Spirit of Dubai, Widian, Rosendo Mateu, Dusita, and Electimuss London, among others.
Leadership Speaks on the Acquisition
Raman Agrawal, Founder and Director of Sawariya Group, commented:
“Scentido has redefined luxury fragrance retail in India. Making it part of Sawariya Group enables us to scale this vision and strengthen Sawariya’s position as a powerhouse in the distribution of lifestyle goods, both offline and online. This acquisition is a natural extension of our strategy to expand into luxury lifestyle categories, starting with niche perfumes. It aligns with our long-term vision to build a diverse product portfolio that drives significant growth for the group. We expect the perfumery segment to generate USD 15 million in revenue through retail and online sales, offering Indian consumers access to a wide range of luxury international brands.”
Aman Agrawal, Co-Founder and Director of Sawariya Group, added:
“This acquisition is a strategic step to strengthen our lifestyle vertical, bringing premium brands on board and paving the way for growth in India’s luxury lifestyle and beauty market. Historically an FMCG-focused group, the addition of Scentido allows us to expand our portfolio and set new benchmarks for luxury retail in the country. With niche perfumes priced between INR 10,000–50,000, we’re targeting a new premium consumer base that values quality and craftsmanship.”
About Sawariya Futureworks Limited
Established in 1993, Sawariya Group is one of India’s largest FMCG distribution networks and a leading player in fashion, retail, and lifestyle. With a trusted legacy spanning three decades, the Group represents some of the world’s most recognized brands including Axe, Brut, Dove, Toni & Guy, Camay, and Brylcreem.
Sawariya’s extensive network covers 50+ countries, supported by 200+ distributors and a product portfolio exceeding 3,000 SKUs. The company operates over 400,000 sq. ft. of warehousing space, ensuring robust supply chain operations across Tier 1, Tier 2, Tier 3 cities, and rural markets.
Through an omnichannel strategy encompassing Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs), Sawariya continues to deliver quality, innovation, and value to millions of consumers. With its foray into luxury perfumery, the Group is well-positioned to lead India’s next phase of lifestyle retail evolution.
For more information, visit: www.sawariya.in
