Mumbai, October 29, 2025: Swastik Stories, the creative powerhouse behind India’s most beloved epics, has announced the launch of India’s first Cultural Storytelling and Entertainment FAST (Free Ad-Supported Streaming TV) Channel — a one-of-a-kind digital destination that brings India’s timeless tales, cultural wisdom, and spiritual legacy to today’s generation.
Reaching over 50 million users through platforms like JioTV, LG, Xiaomi TV, RunnTV, and other major Connected TV networks, Swastik Stories aims to redefine cultural entertainment for the digital age — making ancient Indian wisdom accessible, relatable, and relevant to modern audiences.
Hamara Vinayak — The First Digital Original
The channel’s debut original, Hamara Vinayak, will premiere on Friday, October 31, 2025, at 6:00 PM IST, marking the first-ever digital release by Swastik Stories. New episodes will drop every Friday on the official Swastik Stories YouTube channel and stream simultaneously on all FAST platforms — from smartphones to smart TVs.
Presented by 1Finance, Hamara Vinayak introduces a fresh storytelling format — 10–12-minute cinematic episodes crafted for today’s fast-paced viewers who seek “meaning in minutes.” The series merges mythology and modernity, exploring how Lord Vinayak’s eternal wisdom continues to guide individuals through the complexities of modern life.
🎬 Watch the Trailer: https://www.youtube.com/watch?v=OHduNFtjsb4
A Legacy Reimagined for the Digital World
For over 18 years, Swastik Productions — the studio behind legendary shows like Mahabharat, RadhaKrishn, Porus, Karmaphal Daata Shani, Mahakaali, and Shrimad Ramayan — has been synonymous with grand Indian storytelling. With Swastik Stories, the brand now takes a digital leap, creating a multi-platform cultural ecosystem that unites tradition with technology.
Available across mobile, digital, and Connected TV, the new channel is on track to reach 90% of Connected-TV households by March 2026, solidifying its position as a leader in cultural digital entertainment.
Founder’s Vision: Stories with Soul
Speaking on the launch, Siddharth Kumar Tewary, Founder & Chief Storyteller, Swastik Stories, said:
“Swastik Stories is about giving Indian culture a new rhythm in the digital age. We want to reach every home, every screen, and every heart — to share stories that connect our past with our present. This is not just a channel launch; it’s the beginning of a movement — a journey to bring Indian storytelling to the world with honesty, heart, and hope.”
1Finance: Presenting Sponsor for Hamara Vinayak
Adding strength to the campaign, 1Finance joins as the Presenting Sponsor for Hamara Vinayak.
Drashti Thaker, AVP Marketing, 1Finance, shared:
“At 1Finance, we believe that everyone needs the right guidance — in life and in finance. Our association with Hamara Vinayak mirrors this belief. Just as Vinayak helps people find clarity amid chaos, our advisors help individuals navigate investments, tax planning, and financial well-being. This story reflects the life of today’s mass affluent — striving for success while seeking wisdom and balance.”
Culture Meets Contemporary Storytelling
Swastik Stories represents a fusion of entertainment and enlightenment. With a growing library of originals and curated classics, the platform aims to create a new content category — “Cultural Entertainment” — bridging the gap between India’s heritage and the digital generation.
Upcoming titles from the studio include:
-
Ride to Roots — exploring rediscovery of India through travel
-
Vikram Vetal — a reimagined mythic thriller
-
Krishna Within — a modern meditation on faith and consciousness
About Swastik Stories
What began in 2007 as Swastik Productions — dedicated to retelling India’s greatest epics — has evolved into Swastik Stories, a next-generation cultural storytelling ecosystem. The channel brings together spirituality, history, and entertainment, offering narratives that both inspire and enlighten.
The Swastik Stories ecosystem also includes:
-
One Life Studios – the global distribution and co-production arm, taking Indian stories to 100+ countries.
-
Swastik Bhoomi – a 25-acre creative campus and production space in Western India, reflecting the brand’s cultural ethos.
Taking India’s Stories to the World
With Hamara Vinayak as its flagship launch and a slate of upcoming originals, Swastik Stories is poised to become a global cultural brand, celebrating India’s storytelling heritage on every screen — from traditional television to the newest digital platforms.
As Siddharth Kumar Tewary beautifully summarizes:
“Our stories are not relics of the past — they are the messages that shape our future.”
