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Bling Better Tour: Vivek Oberoi and Solitario host Bangalore’s first Diamond Party at Phoenix Marketcity

Bangalore, India, 12th September 2024 –   Bollywood actor and entrepreneur Vivek Oberoi recently hosted an exclusive HNI (High Net Worth Individual) party at Phoenix Market City, Bangalore, as part of his Solitario Bling Better India Tour. The event at the Solitario store drew the city’s elite, sparking conversations about the rising popularity and future potential of lab-grown diamonds in the luxury market.

This event marks a significant moment in Solitario’s ongoing efforts to redefine the retail and jewellery industry by emphasizing sustainability and ethical practices in diamond production. Held in the presence of Bangalore franchise owners Akhil and Shubha Bansal, the event disucssions highlighted the increasing awareness and acceptance of lab-grown diamonds as a desirable alternative to traditional mined diamonds, particularly among eco-conscious consumers.

Continuing its expansion in Bangalore, Solitario recently opened its latest store at Nexus ShantiNiketan. As the festive season approaches, Solitario sets its sights on capturing a significant market presence with its stunning lab-grown diamond jewelry, aligning with the growing demand for timeless and sustainable fashion.

Vivek Oberoi’s Bling Better India Tour is set to continue across multiple cities, bringing Solitario’s vision of ethical and clean luxury to the forefront of the Indian diamond market.

About Solitario

Solitario Diamonds is the fastest growing and a  leading player in luxury lab-grown segment in India, dedicated to crafting exquisite bespoke jewellery pieces, crafted for modern and consciously minded customers.

Solitario was born with the mission to bring sustainable adornment to India, that reflect the essence aesthetics and ethics. The brand is essaying one of the faster growth trajectories in the industry, with prominent presence spanning across 18 stores and 20 shop in shops in 7 countries and 21 cities across the globe.  The cities include Dubai, Barcelona, Kuala Lumpur, Mumbai, Bangalore, Pune, Chennai, Chandigarh among others.

Solitario believes every diamond created has been cut and refined using state-of-the-art cutting and processing units. It envisions its craft as a living legacy, that reflects the mindful values of a transformed luxury industry, sparking conversations on sustainable elegance and shaping a legacy beyond convention.

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